Blogging is Green and Sustainable Marketing

Next week a few thousand green industry professionals will converge in Louisville, Kentucky to hear me speak on blogging and social media marketing.  O.K., they may not all be coming to hear me speak, but at the very least they will be converging and will have that opportunity.  If they realized the power of blogging […]

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Shakin' It Here Boss – Internet Marketing 101

If you are a Paul Newman fan, you undoubtedly recognize this post on growing your business acknowledges the passing of one of the great guys in film.  The words "shakin' it here boss," were of course used by Paul Newman in In the film Cool Hand Luke.  In this 1967 film about Luke (Paul Newman) […]

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Is Selling Successfully Instinctive?

If you’ve experienced success in your selling career, then you are more likely to be successful in the future.  Everything builds and grows until you are selling almost instinctively.  You begin to anticipate objections and opportunities for closing.   And, you have stories to tell that help you do this.  You can help your prospects see […]

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Risky Business or Built to Last? – Here's How:

Lately I have been hearing a lot of talk about being transparent in your business.  By this most people mean being genuine and authentic.  I’m also hearing more about growing a business by getting your customers to love you.  Still others are saying "friends do business with friends."  How do you feel about this?  I […]

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Can You Sell What You Don't Believe In?

The other day I was enjoying a glass of orange juice from the Whole Foods Market that recently opened here in Naperville, Illinois.  I was curious as to why this product was so much better than the others?  I looked at the label for a clue and all it said was "fresh squeezed orange juice."  […]

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Be Cool in Your Business

These days I’m hearing a lot of discussion about the importance of being authentic in your business practices.  You’ll hear different language, like being transparent, being real – but in short, it all means one thing — Be Yourself.  In the 70’s we called this being cool.  It means not trying too hard – having […]

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Environment Shapes Successful Behavior

This past week I had the privilege of hearing the remarkable story of Bill Strickland at the annual convention of The National Speakers Association in New York City.  Mr. Strickland has transformed the lives of thousands of inner city kids and their families by creating a center right in the heart of the poorest part […]

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A Flexible Sales Process – It's Great for Your Customer

It’s paramount in any business to have a reliable process that delivers your solutions for your customers.  However, every customer is different and the application of that process needs to be carefully executed.  Many of  my customers are like me in that we enjoy learning about the personal lives of each other.  This makes business […]

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Successful People are Happy

My number one tip to business owners and sales and marketing professionals that are trying to grow their business and have a life is this – Successful People are Happy!  It seems obvious that successful people are happy because they enjoy the money, free time, and flexibility that comes with that success.  However, the real […]

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Indiana's Got Me – w/exceptional Marketing and Service

The song says "Indiana Wants Me…" but in my case, they’ve already got me – actually my daughter.  I’m talking about Indiana University in Bloomington, IN.  My daughter will be attending their Kelley School of Business this fall as a freshman.  Besides being one of the top-ranked business programs nationwide, IU as an institution did […]

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