The Persian poet Rumi, a deep thinker who lived approximately 1000 years ago, said this: “When I die I will soar with the angels When I die as an angel, what I will become you cannot imagine.” This is how I see marketing today. Traditional marketing is dying – due to technology, the green trend, […]
Sustainability – This Black Box is Green
November 28, 2008 by Leave a Comment
The present state of the green trend is quickly approaching a point that is much like that of the computer revolution in the 1970's. Computers were a thing of curiosity when they began surfacing in schools at that time. The computer was a black box – something most of us didn't understand. Fat decks of […]
Face-to-Face or Facebook? How to Shape Your Business Growth
November 1, 2008 by Leave a Comment
"I don't believe in that Facebook stuff. I do business face-to-face." That was a comment from an audience member last week in Louisville, Kentucky where I spoke to about 250 green industry professionals. One program I presented was on blogging and social media marketing, something I'm very passionate about. Why? Because blogging and social media […]
