A Flexible Sales Process – It's Great for Your Customer

It’s paramount in any business to have a reliable process that delivers your solutions for your customers.  However, every customer is different and the application of that process needs to be carefully executed.  Many of  my customers are like me in that we enjoy learning about the personal lives of each other.  This makes business more relaxing and relationship based.  It’s one of the reasons I left the corporate world to start several successful businesses in the green industry.  I like to get to know people!

This week though, I was working with a customer that likes to get down to business.  And that’s what we did.  Everything is moving along well and I believe we will successfully develop a solution that not only fixes the problem he hired me for, but also enhances his business operations so that he can operate that much more effectively in the future.  What did I do?  Well, first, as I said, I’ve learned over the years get to the point quickly with him.  Secondly, I quickly sized up the situation and offered that I could easily fix the problem — though also suggesting this might be a nice opportunity to take advantage of new technology and rebuild this so that it lasts longer and works better.  Of course there is a cost involved.  But then, what is the cost of putting a band-aid on a problem?  Eventually you have to make the investment.

2008july25_damone And that’s we are likely going to do.  We’re going to make an investment for the future.  I think it’s a great solution to give your customers your best.  This is the approach I like to take in all my business dealings  – "It’s great to be here!"  That’s why I love my job.  It reminds me of the character Damone, in Cameron Crowe’s classic film Fast Times at Ridgemont High describing his five point plan for picking up girls to his buddy Rad.  No. 3 in that plan is …."act like wherever you are, that’s the place to be.  ISN’T THIS GREAT!", he says.  If you do that, it’s impossible for you not to adapt to the differences – the quirks, the peccadilloes, the unique characteristics of each and every one of your customers that make your business a lot more interesting for you, and hopefully, profitable too.

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