Indiana's Got Me – w/exceptional Marketing and Service

The song says "Indiana Wants Me…" but in my case, they’ve already got me – actually my daughter.  I’m talking about Indiana University in Bloomington, IN.  My daughter will be attending their Kelley School of Business this fall as a freshman.  Besides being one of the top-ranked business programs nationwide, IU as an institution did an absolutely phenomenal, high-touch, marketing campaign that sealed the deal.   How?  — with laser focused personal service. 

Iu_card_3 You may ask how you can be personal when you are seeking the attention of tens of thousands of students.  Well, as you can see from the attached image of a postcard she received early in the process, there are ways to do this.  (Click on the image to enlarge and take a look at the sign and license plate).  Additionally, they were quick to respond in every way, whether it involved scholarships, receipt of test scores, personal phone calls, whatever.  The truth is, my daughter was sold for a number of reasons that came out of her visit to the university last year.  Yet, if there had been any doubts, they were eliminated long ago. 

But it doesn’t stop here.  Yesterday my daughter received a personal, hand-written note from one of the orientation coordinators (a student).  She wrote to thank Ali for her participation in one of the presentation activities during the orientation program last weekend.  Just one more little bit of extra effort that adds up with the others to create an enormous mountain of "glue" that holds together a well-orchestrated marketing effort.  I can honestly say it just may be possible for me to enjoy emptying my wallet for the next four years to support IU as they prepare my daughter for the future!  Hmm… maybe that was part of their plan? 🙂

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