Live albums were unique to the seventies when rock artistry was arguably at its peak. These recorded, live performances were the opportunity for musicians to go deeper and push the limits that indulged the audience with the finest qualities of their craft. I'm no Peter Frampton, and certainly not Bob Dylan or Jimi Hendrix. Though, […]
How to Separate Social Media Pros from Novices
If you are a regular reader of this blog you know that social media visibility is merely a stepping stone to your business goals. As experienced businesspeople, the pros understand this – the novices don't. Novices tend to scratch the surface, and that behavior is even more apparent on this social media platform. If you […]
Time is The New Marketing Collateral: How are You Spending It?
Traditional marketing materials – what we sometimes called marketing collateral, were expensive. I'm talking about brochures, folders with colorful inserts, and postcards. And indeed the cost of those 4 color brochures and die-cut folders was some serious coin. We called these pieces marketing collateral because that's what they were – evidence that you had made […]
How to Know if Your Social Media Friends are Fake
“Fake friend” is just a phrase I borrowed from the film Almost Famous. I use it to remind you that we all share the same challenge of building relationships with the people we meet through the social media networks. The networks are committed to a purpose, and that purpose is to get you more friends. […]
How to Sell in a Web 2.0 Economy
Yesterday I spoke at the 2009 Snow and Ice Management Symposium – The Four Greatest Days of Snow. Sometimes you are with a group of people and the collaborative energy is undeniable; this was one of those experiences. The snow business has changed dramatically since this organization was formed over ten years ago. Professionalism is […]
How The Future of Social Media Will Change Your Business
Yesterday morning I was making some oatmeal, which should be an unusual event in the summer, but it has been a chilly Spring here in Chicago recently with temps in the ’60’s. This particular brand of oatmeal included “dinosaur eggs.” I was kidding my son: “Hey look, I thought dinosaurs were extinct. How come their […]
The Key to Serving Your Clients with Your Blog: Heart
I'm thinking about that line from the film Planes, Trains, and Automobiles. "When you tell a story, here's a tip – have a point – it makes it so much more interesting for the listener!" The lesson I take from that sarcastic bit of humor that also tugs at the heartstrings is you have to […]
How to Keep Your Customers Tuned into Your Social Media
Curiosity is one of those human behaviors you can count on when you are marketing your business. People want to know what's new, better, and different. They also want to know what doesn't work. They love to see the underdog win, and not surprisingly, they love to see the perennial leader fail. Of course, most […]
Using Superman Powers for Leveraging Your Social Media Good
We all know Superman has super powers. Yet, when he first realized he had these powers he had to make a choice about how to use them. He decided, of course, to use them for doing good things. As a result – his powers became even stronger. Good results reinforce and feed the mechanism for […]
How To Reinvent Traditional Marketing for the New Economy
You may have seen President Obama's appearance on Jay Leno a few days ago. This was an historic moment. Why? —Because Obama is using the "old" media in new ways to market his agenda. Instead of holding a stuffy press conference where everyone is reading between the lines of his carefully planned script — to […]
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