Chicago finally got another decent snowfall today! It started just after rush hour – or not, depending upon how early you rise. Yet, this picturesque, fluffy snowfall seems to be giving drivers fits as they crawl along at a snails pace. Some folks don’t seem to understand the key to driving in snow is to […]
Be Ready for the Opportunity to Make a Difference for Your Customer
Does your staff know how far they can go to help your customer? I had an experience yesterday that raised this question for me. I was returning to the airport from a speaking engagement to fellow green industry professionals. Here’s what happened. Just as the shuttle dropped me off at the Louisville, Kentucky airport, I […]
How Do You Know Your Market is Changing?
Your markets are changing. Are you doing anything to measure these changes? Most of you have heard the story about how small changes go unnoticed until it’s too late. It’s a (made-up I hope!) story about a frog that is in a pot of water and the heat is slowly turned up in small increments. […]
Focus on Your Existing Customer
Are you planning for inevitable changes in your business? What might those changes be? Too often we accept the status quo without strategically planning for what’s next, despite the rapid changes in our society. I own and operate a snow and Ice management company, a sister company to my green industry business, and we recently […]
Connect with Your Market – Make it Come Alive!
Last Friday I was driving home from the airport after a speaking engagement. When I’m helping other business professionals with their marketing efforts, it catalyzes my own thinking about my businesses. It makes me more aware – not just of the steps I need to take to connect with my customers, but everything in general. […]