The Only Writing and Speaking Tip You Need

Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]

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The Simplest Social Media Strategy

involves the application of two skills: Attention and Intention. Attention Are you noticing any changes in the social networks?  I am.  I'm noticing that it is very quiet on Twitter.  This may seem like an odd thing to say because the number of people using Twitter it is huge.  However, unlike when it was young, […]

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How to Use Google Reader with iGoogle

This post will show you how to use Google Reader to easily manage multiple subscriptions to blogs or other news sites.    I have come to learn through my consulting work with small businesses that using a blog reader is not necessarily common knowledge.  And having struggled with it myself, I can understand why.  Like anything […]

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The Art of Blog Tags

is based on the understanding your blog serves multiple communities. I was surprised to learn through my research that there is very little written on the art of category tagging for blogs.  My hope is this discussion will be both helpful, and also generate new discussions that we can all benefit from. The Science of […]

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5 Tips to Keep Your Blog Fresh: A Series Inspired by 150 Posts

Variety in all of its forms will keep your blog fresh, and your audience engaged. Yesterday we covered speed as a method for getting your blog read.  I suggested taking a fast food mindset to accomplish that.  Before that I discussed how to create titles that build curiosity.  Freshness takes all of this, and your […]

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Getting Your Blog Read: 5 Tips from 150 Posts – A Series

Build each post for rapid consumption by developing a fast-food mindset.  Content is not king.  Speed is.  Readers want to know at a glance that they can quickly consume your message.  That makes the first visual impression critical.  Most readers expect to read a blog post within a minute, with 90 seconds being the maximum.   […]

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5 Blog Title Tips from 150 Posts: A Series

Start with Curiosity Titles are essential for getting your blog read.  Vary the style to keep your readers curious, but also measure the response to determine what works best.  Here is what is working for me. 1.  How To – This is a very effective style that should be used when you have a legitimate […]

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How to Be Where People Are Looking

on the Web for companies like yours. You may be thinking, yes, but that is easier said than done.  Hold that thought, because a "yes, but" mindset is exactly what will get your business found.  Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]

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Social Media Lessons from Jimi Hendrix

Rock's most iconic guitarist is about to be rediscovered when Valleys of Neptune is released on March 9th. As reported in USAToday, it will contain unreleased studio tracks, including a frenzied version of Fire, a sprawling cover of Cream's Sunshine of Your Love, and retooled originals such as Lover Man, Red House and Crying Blue […]

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Small Business Ownership is Limited

to what you can manage and control. That means if you cannot control it or manage it, it owns you.  What Ownership Usually Means Yesterday we learned social media marketing takes a commitment to working hard.  Yet, hard work doesn't seem like work at all when it generates productive results.  This had me thinking about […]

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