Dumb Things Business People Do

When it comes to using social media well. 1.  They Don't Do Their Research.  Much of what I have learned about making social media work for me comes from following the leaders and learning from them.  This includes Mashable, Techcrunch, Chrisbrogan, Seth Godin's Blog, and Alltop. If you are anxious to learn – go to […]

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Before You Drink the Social Media Kool-Aid

Build a Great Bio that is a Clear Statement of Your Purpose:   What You Do, Who You Do it For, and How they  Benefit. Thanks to people like me who have been pounding the drum, a new segment of marketers are ready to jump head-first into the social media networks.  I encouraged exactly that in […]

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How To Build a Business Legacy with Your Blog

Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception.  It is the great equalizer.  Whatever you do well, it amplifies it.   And unlike your other social media networks, you own the content you create.  That is why it is also your legacy.  […]

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How To Improve Your Vision

Make it younger.  It's a game. Yesterday I went to the optometrist.  His testing indicated my vision has actually improved.  Now that may be a shock to some people, due to the fact that we are all advancing in age, but not to me.  I've always contended that your physical vision is a direct function […]

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My No-Risk Business Model for This Economy

This is the time of year when you are finishing up, actively involved with, or at least thinking about your business plans for next year.  If you have been in business for a while, you know with certainty that business in the future will be dramatically different as a result of at least two influences […]

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What You Should Do When You Get Here

What is social media?  This is a question that I am asked to address in too many of my presentations.  It's a question that makes me want to stick a fork in my ear.  Maybe the reason is that you can easily learn the basics of this topic and any other by jumping on the […]

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Here's What You Should Blog About

What should I blog about? This is the most frequent inquiry I get from clients.  Do you know why this is such an interesting question?  Because you can blog about anything you please, notwithstanding a few guidelines that were recently laid down by the FTC.  New bloggers are like kids in the candy store with […]

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Writing My First Book: A Fortnight of Lessons

On this day I had promised all of you that I would have the first draft of my book completed, all 60,000 words.  While I have only 30,000 to my credit, I didn't actually get started writing until after the first week.  This became the most important lesson of this little endeavor.  It isn't that […]

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Get the Shape – Book Project Day 9

Good research makes for a good book.  We all ought to know that, because good research gives you a foundation to build on.  Research should never stop, because the more you write, the more you will remember or discover ideas that you wish to incorporate into your finished product.  This is something to be careful […]

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Writing Project Day 8 – The Trend is Your Friend

When we were younger, many of us wanted to set the trend, now I'm just happy if I can recognize it.   I borrowed the expression "The Trend is Your Friend" from James Dines, the publisher of a financial newsletter known as the Dinesletter. It is one of, if not the oldest financial newsletter, dating back […]

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