This has been an amazing day for me and my first book writing project. For over two years I have been blogging. It started with posts that were nothing more than words that were laid down and most likely never read by anyone other than me. Over time, those posts became more targeted and meaningful, […]
Finding the Next Middle – Day 5 of My Book Project
When you are writing a book, one of your greatest challenges is not just writing something that is relevant now, but writing for a period of time in the future. The tricky part is you don't necessarily want to create the future, you just want to be ready for it when it arrives. A publisher […]
Book Project Day 4 – Find That Voice
Cheryl Crow wrote that Every Day is a Winding Road. And that is how my book writing project went today; just as I was getting started I made a U-turn. Something was bothering me about the road I was on. Either that or maybe I had to see it in a new way. So, I […]
Book Writing Project Day 2 – How to Be Different
Research is not a part of the writing process that I particularly enjoy, but it is absolutely necessary. You have to do it, do it well, and do most of it before you get started. I'm realizing I may only have done an average effort with it, and as a result, I have lost a […]
My Book Writing Project Launch – Know Your Audience and Yourself
How This All Started My friend and the recognized self-publishing expert Dan Poynter, better known as The Book Guy, is known for saying everyone has a book inside of them. I know I do, and I'm going to prove it over the next couple of weeks. That's right, weeks. While I have yet to put […]
How to Score at Trade Shows and Conferences Using New Media
Trade shows and conferences are time-honored business events that are presently experiencing significant challenges. In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all. The forces of social media are influencing how adults want to […]
What is Social Media? It's Inviting
As I polish a few presentations I will be presenting at a conference later this week (see tomorrow's post for new media rules for trade show and conference) — I once again have to pay respect to that question that will be on the minds of at least 50% of the audience members: What is […]
Sales and Marketing Leadership: Exploit the Gap
It is human nature to work hard to improve. The challenge may determining where to apply your efforts. If you focus on your most important actions, you will make progress. However, every entrepreneurial marketer knows the juicy opportunities, the ones that nobody is presently serving, lie within the gaps between the worn out ruts of […]
Speed Blogging – How to Write in Layers
If you are looking for a way to speed up the creation of quality blog posts, consider writing in layers. The idea is to first get the framework of your post together. Then you write it, shape it, color it, polish it, and finally dress it up for the audience you are targeting. I was […]
Trust Your Community – Start in the Middle
Occasionally I see comments on the social media networks that read something like this. "Full disclosure – Bob is not just a good friend, but an investor in my company." What are we supposed to make of that? Affiliations and partnerships are a productive means for maximizing results with social media marketing, and are a […]
