Small Business Marketing Talk – #7

This week’s Small Business Marketing Talk is a slight departure form the norm.  Why?  Because my interview with this particular green industry company produced more insights than I can cover here today, and because we will be getting together later this summer.  I’ll circle back to do a sequel at that time, and I hope […]

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Simplify Your New Facebook Privacy Settings

It seems that every conversation I have these days about social media usually involves some comment about the Facebook privacy issue.  That is why I am excited about this solution.  To be perfectly honest, I'm hoping this friendly bit of technology will give everyone some peace of mind so that we can move on to […]

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How to Rewrite Your Life Story with Social Media

Lately I have been reading several books that have helped me to gain new insights into storytelling. And lately many of us have been commenting about the latest trends in social media, most of which pertain to privacy.  After the initial outrage over the loss of privacy through such technologies such as Google Buzz and […]

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How to Find Cool Social Media Tools

Anyone who knows me knows I am all about learning how to use these social media tools for human engagement and what may come from it. This is why I am sharing a recent experience about how I made a discovery of a tool that I am very excited about.  Because in addition to the […]

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How to Say Thank You with Social Media

This has been an exceptional week for me and my family.  I have been hired to speak for several new clients, celebrated my son's college scholarship awards, and been moved by inspirational stories of loss and love. These occurrences are not linear events.  Relationships, events, and apparent chance encounters have made the difference. If you […]

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How to Brand Your Social Media Value

One of the early benefits of social media was being able to quickly learn what you would typically have had to wait for from traditional sources.  Now that we have real time search, you can get hints of new developments within seconds of when they occurred. In this respect, we are social media.  You and […]

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Students Should Take Twitter for a Drive

This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network.  This event is a friendly competition where aspiring green industry professionals […]

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A Universal Social Media Strategy

The earliest approach that everyone used to accomplish anything on the social networks was a very simple one that we all understood – make friends.  Friending came naturally in the early days of this platform because most of us were trying to figure out what social media was all about.  So we had to make […]

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A Typepad Blog Resource for Smarties

It is no secret that I am an advocate for the Typepad blogging platform.  While I have many reasons for this that I plan to discuss through my ongoing Typepad vs WordPress Series, the foremost one is that when you are running a small business, your focus should be on your business, and blogging with […]

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Typepad vs WordPress Series – Own Your Blog

  This is the first in a series of posts in which I will compare the two most favored blog platforms, Typepad and WordPress.  The purpose of this is not to crown a winner in a contest, rather to help you find the blogging platform that is right for you. One of the difficulties in […]

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