Tools If you walk into Home Depot they will gladly sell you all the tools that you need. How many is that? That's up to you to decide. It stand to reason that the more tools you have, the more you can get done. Right? Wrong? Home Depot is in the tools business. They want […]
A Big Social Media Mistake
Also happens to be the easiest one to fix – Inconsistency. Consistency of Effort If you study the habits of those who have been – and still are, very successful with social media, you will discover they are committed to this craft. They have blogs that go back many years that are visible evidence of […]
Using Google Alerts More Effectively
Google Alerts are an invaluable tool for monitoring your online presence or a very specific topic. The most common use of Google Alerts is staying on top of the Web presence of the most important person in our lives – ME! And on this increasingly humanized Web, that is certainly a recommended practice to […]
Using Video to Sell Creatively
Relationships Selling When most of us think of using video on the social networks, it is often with the vision of having that video go viral. Not that we necessarily want to be worldwide celebrities – or do we? That's exactly what can hold you back. If it happens, that's wonderful and something to celebrate. […]
Upgrading the Images on Your Blog
Where do you get those photos on your blog? This is a question that I get asked frequently. Some of them I go out and get and others I take myself and make better with a simple editing tool. Here are some practices I use that are middle-of-the-road at best, as far as technology goes, […]
How To Add a Form To Your Blog
To make it easier for everyone to work with you. Why a Form One of the benefits of a form is that you can guide prospects through a process of providing you with the information you need to help them. While you can use forms as a filtering tool, I find they are most useful […]
How To Attract the Right Customers with Social Media
Just be honest. Some people will like your message, and others won't. That's OK, because you are only interested in the ones that do. Brutally Honest My friend Dr Marc Swerdlick is a brilliant marketer – but his message is not for everyone. And that is exactly why he is so successful as a marketer, […]
Why Context is King
Because it makes your content relevant to me. Fans If you can make your message about your audience, your market, your customers – however you care to describe the target of your communications, then you have a greater chance of building fans. Fans enjoy feeling like they are collaborators with you. They enjoy feeling that […]
The Highest Use of Your Blog
multiplies your ability to better serve your market. A few days ago I was talking with a new client. In our brief conversation regarding the social media strategy for his green industry business, he casually mentioned a specific concern that was the inspiration for my previous post on managing negative comments on the Web. […]
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Managing Negative Comments on the Web
Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings. And once in a while, you run […]
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