Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. Four years ago many of us were just experimenting with this thing called Twitter. We […]
Business Planning is Overrated
July 29, 2012 by Jeff Korhan
If you noticed a hundred dollar bill on the sidewalk would you ignore it because its discovery was unexpected? It seems crazy, but that is what many of us do because we are too attached to our plans. As a result, we miss the easiest opportunities of all – those right front of us. Last […]
There is No Competition When You Innovate
July 22, 2012 by Jeff Korhan
Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]
Being the Future Now
July 5, 2012 by Jeff Korhan
Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Want to Be Luckier, Smarter, and Happier? Connect the Dots
May 13, 2012 by Jeff Korhan
What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]
Specific Solutions are Better
April 26, 2012 by Jeff Korhan
Has your company lost business to one whose solutions are inferior to yours? We have all experienced this frustration, and the truth is it is our own fault. The only reason anyone settles for a lesser solution is because they are not aware of what is better. When this happens, the problem is usually the […]
Is Your Business Ready to Pivot?
April 24, 2012 by Jeff Korhan
Pivoting is a term that is well known within the circles of technology start-ups. It is one with which every small business should become more familiar. Pivoting is shifting your business strategy on short notice as a result of any number of expected or unforeseen circumstances. Today Google announced Google Drive – a free cloud computing […]
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