As Facebook approaches its public offering, CEO and founder Mark Zuckerberg is making one thing very clear. “The world’s information infrastructure should resemble the social graph.” In other words, your business needs to be social by design. Virtually every business in every industry needs to redefine itself around social to be relevant with the changing […]
Personal vs Business Social Media Accounts
January 29, 2012 by Jeff Korhan
Small businesses naturally tend to focus on daily actions that generate results, such as engaging prospects with their sales process, and then efficiently converting that interest into profits. Advertising is a form of media that fits well with the small business mindset. It creates awareness, a sense of urgency, and a desire to take action […]
Innovate or Die – The Race to The Top
January 22, 2012 by Jeff Korhan
Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
Start from the Beginning – With Content
January 11, 2012 by Jeff Korhan
Any problem is best resolved by starting from the beginning to get the basic essentials right. If you have watched the classic film The Wizard of Oz as many times as I have, you know that Glinda, the good witch of the North, shares uncommon wisdom. When asked by Dorothy where to start her journey, […]
Are Competitors Your New Business Partners?
January 10, 2012 by Jeff Korhan
One of the trends in business today is reframing your perspective to open more doors and maximize your growth opportunities. In that regard, consider who knows nearly as much about your business as you do? And who knows as much (or more) about your industry and markets as you do? You can identify these organizations […]
Can You Really Help Your Customer?
December 22, 2011 by Jeff Korhan
Whenever someone asks if you can help them, there is only one thing they are considering. Do you really have the necessary direct experience to first understand their situation – and then the acquired knowledge for applying a viable solution. People and Google LIKE Direct Experience People like direct experience. This is why they are […]
Are You a Brand or a Business?
December 18, 2011 by Jeff Korhan
Social media enables brands and businesses to extend their marketing reach, thereby achieving new opportunities for interaction with followers, fans, prospects, and customers. The challenge is converting that activity into new business. This is accomplished by distinguishing the brand from the business – understanding how the dynamic of reach and interaction, and how they work […]
Is There Friction in Your Marketing?
October 16, 2011 by Jeff Korhan
Friction is becoming one of the new buzz words in the tech marketing space. It’s one that happens to resonate with me, and for good reason. Friction gives you a tangible mental picture with which to manage the customer experience associated with your marketing – allowing you to enhance it for everyone concerned. Frictionless Content […]
How to Succeed When Times are Up, Down, or Sideways
October 6, 2011 by Jeff Korhan
How is your business right now? How are you right now? Most of us can say that we are doing well in some areas of our lives – with a desire to improve in others. One thing about challenging times is they not only make you more aware of what needs improvement, but also more […]
How To Run a Smarter Business
June 12, 2011 by Jeff Korhan
Running a smarter business is an uncomplicated endeavor – provided there is a clear vision, a process for systematically learning from mistakes, and a commitment to productive habits. Know Where You are Going A clear vision of the value your company provides to a specific community is essential. Surprisingly, this beginning step is where most […]
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