It has been said that there is a book within each and every one of us. While the greatest challenge may seem to be writing your novel or non-fiction business book – and it is indeed a challenge to do it well. That is nothing compared to getting those books into the hands of readers. […]
Content Marketing Choice-Making
November 11, 2012 by Jeff Korhan
The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]
Writing to Remember
November 4, 2012 by Jeff Korhan
Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
Selling With Social
October 18, 2012 by Jeff Korhan
Social media is media that happens to be social. To use it well it’s necessary to think like a media company, such as NBC, ESPN, or HBO. All of these companies manage multiple networks or channels that collectively represent their business brand for a socially influenced community. Once you develop that essential mindset you are equipped to […]
Built In Social Business Expectations
October 10, 2012 by Jeff Korhan
What would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. You open and close on time, and follow a number of other […]
LinkedIn Pages Like Facebook and Twitter
September 10, 2012 by Jeff Korhan
LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional People do business with people first, and then with the companies that stand behind them. The […]
Why Isn’t Your Business Blogging?
August 31, 2012 by Jeff Korhan
As a consumer yourself, wouldn’t you like to have easy access to fresh updates concerning the products and services you regularly use? Your customers are no different. Customers have been conditioned to expect answers whenever they need them. When they don’t get what they want your reputation erodes. Knowing this, why are so few small […]
The Art of Questions for Engaging a Facebook Community
August 26, 2012 by Jeff Korhan
Social engagement is the result of a number of activities, including listening, offering suggestions and other assistance, and asking good questions. When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for […]
The Collective Voice of Customers
August 13, 2012 by Jeff Korhan
What is the most valuable, and yet underutilized resource in your business? For most small businesses, it is your customers. The Web Serves Consumers First One of principles of the web is that it is works to serve consumers first and businesses second. So, as they move online in greater numbers, their collective voice will […]
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