One of the major shifts in marketing that was readily apparent in many of the Super Bowl commercials is creating an emotional connection with the audience. How one feels about your business brand is memorable, because it takes meaningful content to create that feeling. Big brands are embracing purpose driven marketing because it’s proving to be […]
2014: The Year of Native Content
December 23, 2013 by Jeff Korhan
The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world that expects content that perfectly suits their every need and […]
Celebrating the Small Business Community
November 29, 2013 by Jeff Korhan
Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for local small businesses. Small Business Saturday is an initiative that was created to bring greater awareness to the small businesses that form the foundation of the […]
How Selling Builds Your Tribe
November 15, 2013 by Jeff Korhan
The practice of selling is traditionally considered a transaction or event in which there is an exchange of value between the buyer and seller, and presumably close to equal value. If selling it is indeed an event, then by definition it has to be considered an ending. No wonder most people find selling and associated […]
Build Confidence and Trust with Sales and Marketing Debriefs
October 22, 2013 by Jeff Korhan
When I began my career as an entry level salesperson for a major oil company I was required to debrief every single sales call. Back then I dictated everything into a recording device. It was then transcribed and circulated to the sales and management team. The debrief is a skill that surprisingly few people practice. The […]
More is Not a Content Marketing Strategy
September 16, 2013 by Jeff Korhan
Marketers often comment that they are overwhelmed with the demands of creating content to fuel their online marketing. Does your audience really want more content – or more relevant content? Tweet This The noise and clutter online tells us the problem is not a shortage of content, but finding the content that specifically addresses our needs. […]
Market Like You Understand Your Customers
September 2, 2013 by Jeff Korhan
One of the most underrated qualities in business is understanding the customer. On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your […]
What’s Your Writing Process?
August 26, 2013 by Jeff Korhan
If you don’t have a writing process that you regularly practice, you will be challenged with consistently turning out quality content. Do you start with an outline? Do you rewrite? How many times will you edit? These and many other considerations, such as your writing environment, will greatly enhance your writing productivity. Whether you work […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
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