This is the second post in the Small Business Marketing Talk series that aims to provide you with examples of how other small businesses are using social media to achieve practical results. My intent is to profile an actual small business so that you can learn from one of your peers. The idea is to […]
The Power of Story in Your Marketing
April 11, 2010 by Jeff Korhan
Stories are a vital element for successfully communicating a sustainable message to your markets – especially on this social Web. Regardless of the type of small business you operate, you are dealing with people – and people love stories. Stories make us laugh; they make us think; and they sometimes make us cry. All of […]
Social Media for Association Events
In late 2006 I gave my first presentation on blogging to association members. They shared my excitement for this shiny new toy that for most of us was our introduction to even more toys that collectively didn't even have a name that we could all agree on, so I used them all – social networking, […]
Small Business Marketing Talk – #1
This is my first blog post in an ongoing series that I threatened to launch back on January 29th of this year. There were a number of considerations that held me back. One was settling on a clever title for this series. I solved that problem by abandoning the idea and keeping it simple, pragmatic, […]
3 Requirements for Social Media Success
Social media success is an extension of business success. This means your business itself is the most crucial ingredient for success with the social media platform. In the early days of modern marketing, it was actually possible to achieve a level of success without having a product or service that delivered on its promises. Those […]
A Universal Social Media Strategy
The earliest approach that everyone used to accomplish anything on the social networks was a very simple one that we all understood – make friends. Friending came naturally in the early days of this platform because most of us were trying to figure out what social media was all about. So we had to make […]
Social Media Time Management Simplified
Everyone needs a time management system that keeps them focused on getting results. There is no right way. We all have different skills, tendencies, and priorities. However, since several of you have asked, I'm going to share my uncomplicated system that helps me to manage my work – which of course is focused on helping […]
7 Reasons Why Students Should Be Blogging
In a society where communication skills are arguably more important than any other, I'm wondering why there is not more emphasis on encouraging high school and college students to blog. Last year I was a guest speaker to a Marketing and IT class at my alma mater, Miami University. I was surprised that not even […]
A Typepad Blog Resource for Smarties
It is no secret that I am an advocate for the Typepad blogging platform. While I have many reasons for this that I plan to discuss through my ongoing Typepad vs WordPress Series, the foremost one is that when you are running a small business, your focus should be on your business, and blogging with […]
Planning Now for a Futuristic Web
There are some amazing developments exploding on this social Web that are pointing to an increasingly human experience. Right now the buzz is about real-time search and location-based services. The only certainty is that these developments will be followed by others. You can try to predict what is coming next, or you can just accept […]
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