Do your friends and neighbors know what you really do for a living? I’m going to suggest that they don’t. And I’ll even take that one step further to include your family. Really? Yes, REALLY! If you read some of the commentary on the social Web, or pay attention to stray comments at business networking […]
Why I Don't Have a Facebook Fan Page
May 8, 2010 by Jeff Korhan
Many of you have asked me why I don't have a Facebook Fan Page for my business? It is an excellent question that deserves a thoughtful response. Here are a few reasons that immediately come to mind. Strategy The focus of my content generation for the social Web is jeffkorhan.com – this blog. This is […]
No Social Media Take-Backs
May 7, 2010 by Jeff Korhan
As we become increasingly connected to each other on this social Web, the likelihood of us staying connected is inevitable. There will be no take-backs. There is a stickiness to the Web. Whatever gets indexed has some serious staying power. And that means our Web relationships have some serious staying power, which of course is […]
Spam Marketing
May 1, 2010 by Jeff Korhan
Have you ever carefully considered what differentiates spamming from valid and professional Web marketing? You should. Because if you are a marketer you want to be clearly remembered as a trusted professional. And lets face it, if you are a small business owner, then you are a marketer – it's unavoidable. You have to be […]
Marketing Trends on the New Social Web
April 29, 2010 by Jeff Korhan
It is truly amazing how quickly the social Web is changing – and how that is changing the business of Web marketing. Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts. Here are some of the recent trends I'm noticing. […]
Marketing Research and Behavior in Native Environments
April 25, 2010 by Jeff Korhan
When you observe the behavior of people in their environment, you can learn a great deal about how you can help them. Human behavior has been and will always be the essence of marketing. Your customers have challenges, aspirations, and unique ways of responding to situations. If you can observe them in their native environment, […]
Small Business Marketing Talk – #3
April 19, 2010 by Jeff Korhan
We're going to switch gears this week on Small Business Marketing Talk to discuss the social media efforts of a company that is not necessarily a small business – but whose core customer is. I had pleasure of interviewing Roger Phelps, Promotional Communication Manager at STIHL Inc. If you are a green industry professional, then […]
Social Media Leadership
April 18, 2010 by Jeff Korhan
If you are not getting the results you had expected on the social Web, it may because you are following the crowd too much. This is a function of our human nature, yet it also works against our desire for productive and sustainable results that make a difference in the communities where we work and […]
Social Media Marketing Drivers
April 14, 2010 by Jeff Korhan
You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
Organizing Your Small Business for a Relationship Economy
April 13, 2010 by Jeff Korhan
Businesses have been traditionally organized according to product lines. It's a form of organization that is based upon what you do – the products and services that you provide to the marketplace. In corporate environments, there is a title to support this – Product Manager. In a small business environment, we don't have titles like […]
- « Previous Page
- 1
- …
- 36
- 37
- 38
- 39
- 40
- …
- 47
- Next Page »
