Two Words of Brillance

Ship it! This is a brilliant way of reminding yourself to get something done.  Here's why. You Feel Good About Yourself When you get something done, you feel good about yourself.  This predisposes you to getting more done. We all procrastinate.  In some cases we do so because we can, and in other cases because […]

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How To Attract the Right Customers with Social Media

Just be honest. Some people will like your message, and others won't. That's OK, because you are only interested in the ones that do.  Brutally Honest My friend Dr Marc Swerdlick is a brilliant marketer – but his message is not for everyone.  And that is exactly why he is so successful as a marketer, […]

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Was It Good For You

That must be the question traditional advertisers ask themselves. In many situations, I suspect the response is – huh? Real People While watching the Winter Olympics I had more than a few emotional responses.  When you see athletes ready to take the challenge and their families anxiously looking on, it is easy to feel what […]

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Managing Negative Comments on the Web

Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings.  And once in a while, you run […]

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The Only Writing and Speaking Tip You Need

Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]

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Game Changers

Tony Hawk This morning I read this New York Times article about Tony Hawk, a man who transformed skateboarding into a legitimate sport.  After reading just a few paragraphs, you get the idea that success was merely the by-product of Tony's career path.  More important is that he followed the path he believed in. Sean […]

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Back-Up Your Blog

Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs.  It was tough to do this because these blogs were my foray into the world of blogging.  However, both were specific to my landscape business, which I sold two years ago next week.  And while I extensively speak and […]

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People and Business Systems

The right mix of these two ingredients is how you make social media work for your business. People People are arguably the main ingredient of any business.  This includes your customers, employees, vendors, and other partners that help you take care of those customers.  Without the right ones, it is tough to sustain a profitable […]

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21 Reasons to Blog

1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web.  From a social media perspective this is where I live.  This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]

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The Simplest Social Media Strategy

involves the application of two skills: Attention and Intention. Attention Are you noticing any changes in the social networks?  I am.  I'm noticing that it is very quiet on Twitter.  This may seem like an odd thing to say because the number of people using Twitter it is huge.  However, unlike when it was young, […]

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