I have a feeling that the new book (due out tomorrow) by Zappos CEO Tony Hsieh: Delivering Happiness: A Path to Profits, Passion, and Purpose is going to change how a lot of us think about this idea of happiness and its relevance to business success. Tomorrow I'll cover why this idea of happiness in […]
Why Small Business Trends Matter
If you expect to be relevant in the small business community tomorrow, it is essential that you study the trends in the small business environment today. This means you have to apply critical thinking to everything that is happening around you, and especially on the trends associated with this social Web. The social Web is […]
Why You Should Trust the Social Networks
Really, what is this thing we call social media? Be honest; have you ever heard two people offer up the the same definition? The responses you receive will undoubtedly be sprinkled with descriptors that include: Influence Authority Authenticity Transparency Sharing Community Collaboration Connections Friends Followers Interaction Engagement Trust Technology Technology That last one doesn't seem […]
Inhabiting a Social Media Territory
Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp. It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human […]
Consistent Social Networking Sells
Oops! I used the word sells within the context of social media. I should duck before the social media gurus take a shot at my indiscretion. How dare I use that word on the sacred social media grounds? It is interesting how this word elicits a response from most people, and often a negative […]
The Emerging Intersection of Social Search
My high school drivers education teacher was passionate about safe driving. I'm sure he would be pleased to know that over 30 years later I cannot drive through an intersection without thinking about him. Why? Because his number one rule was that you NEVER change lanes at an intersection. Better to stay in your lane […]
Small Business Marketing Talk – #7
This week’s Small Business Marketing Talk is a slight departure form the norm. Why? Because my interview with this particular green industry company produced more insights than I can cover here today, and because we will be getting together later this summer. I’ll circle back to do a sequel at that time, and I hope […]
Extend Your Small Business Blog with a Free iPhone App
Welcome to National Small Business Week. Actually, this blog is written for small businesses and entrepreneurs every day of every week. So, if this is your first time at JeffKorhan.com and you are a small business owner or manager, plan on hanging around for a while! In addition to daily posts for helping you with […]
Small Business Marketing Talk – #6
"Okay you guys, if I'm not following you, it's because you're not engaging. Get it together, say hello, already. Let's get to know each other." When I read that quote on Twitter a few weeks ago, I smiled – and practically burst out laughing. This was the most refreshing Tweet I had seen in a […]
How to Rewrite Your Life Story with Social Media
Lately I have been reading several books that have helped me to gain new insights into storytelling. And lately many of us have been commenting about the latest trends in social media, most of which pertain to privacy. After the initial outrage over the loss of privacy through such technologies such as Google Buzz and […]
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