Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. I know that may sound like an idealistic perspective, but it is nonetheless true. Social Media is Life You have to get in the game of life and […]
Cross-Collaboration with Social Media
July 11, 2010 by Jeff Korhan
If you are using social media to collaborate, then I also hope you are using it to cross-collaborate. What is Cross-Collaboration? Every one of your customers benefits from your experience with the one that preceded them. So then, why shouldn't they all benefit from every collaborative effort you have that follows? In my mind, this […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
Personal Experience Drives Your Small Business
July 2, 2010 by Jeff Korhan
Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago. As I try to do as much as possible when I am speaking, I stayed a while longer after my presentation to learn more about the association and these specific […]
Reaching Out for Small Business Success Stories
June 30, 2010 by Jeff Korhan
Curation One of the new buzzwords in the social media circles is curation. To a great extent, that is what I do. I read upwards of 50 blog posts every day and then comment on what is relevant to the business success of entrepreneurs and small business owners like you. And from time to time […]
Facebook Tips for Better Engagement
June 29, 2010 by Jeff Korhan
Today I sat in on a webinar presented by Dan Zarrella. I met Dan on Twitter during the early days when it was less crowded than now. He is a self-described – social media scientist. This basically means he is a geek among geeks! Seriously, as a non-practicing scientist myself who suffered through four […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
Small Business SEO
June 17, 2010 by Jeff Korhan
Search engine optimization (SEO) seems to be a challenging endeavor for small businesses. For this reason, I'm going to share a few simple tactics that have worked for me and my clients. These will help you to score a few wins that you can then build on. To be fair, this will work best if […]
Mom Was Right – Just Make Some Friends
June 9, 2010 by Jeff Korhan
Most of us can remember those moments growing up that today seem incomprehensible – being bored. We would lament to our parents: "There just isn't anything to do!" And like you, my mom usually handed me my coat and mittens and said: "Just get out there and make some friends." And that's exactly what I […]
Small Business Happiness
June 7, 2010 by Jeff Korhan
Why is happiness arguably one of the most relevant contributors to the success of your small business? We all spend more of our waking hours at work than anywhere else. Very simply, if you aren't happy at work – you aren't happy! Delivering Happiness Today is the official launch of the new book by […]
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