Are you getting excited for next year? For me the new year reminds me of the anticipation of the first day of the new school year when I was a kid. This is a good time for looking back to see what worked this year, and for taking what didn’t – and finishing it.
Your Social Media Structure – Part 3 of 3
December 19, 2010 by Jeff Korhan
Social networking and other communication technologies are giving customers more influence. We are social creatures, and given a choice, we will do business with those individuals and companies that are more engaging, more personal, and therefore, likeable.
Your Social Media Structure – Part 2 of 3
December 16, 2010 by Jeff Korhan
When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.
Is A Dumb Question The Right One?
November 10, 2010 by Jeff Korhan
The social web is an ideal proving ground for your new product and service ideas. You will not always be pleased with the feedback your receive, but you will learn a great deal if you are able to set emotions aside. What you consider to be dumb ideas may prove to be your biggest breakthroughs.
Enhance Your Productivity by Working Like You Have an Audience
November 8, 2010 by Jeff Korhan
You can dramatically enhance your business productivity by taking advantage of this behavioral change that you have been honing since childhood. One of the things that makes social media work so well is you don’t know who is watching. Put another way, you can also assume that everybody is watching. This is one reason why social networking and marketing tend to bring out the best in all of us.
Blog Categories are Lanes
November 7, 2010 by Jeff Korhan
Your blog categories are much more than a means of organizing your blog content. They suggest to your audience that you have not only taken to the time to organize your content, but that you clearly understand your expertise and how to use it to help them in ways that are most useful to them.
How Did You Get Into Social Media?
November 4, 2010 by Jeff Korhan
The question that I am frequently asked when I’m out speaking to small business audiences is how I got into a career involving social media. It’s a good question that I’d like to take a shot at.
Authenticity Guidelines
November 1, 2010 by Jeff Korhan
Authenticity is a behavioral quality that enhances your effectiveness with social networking and marketing. It seems easy enough until you are in the spotlight. The reason is that whenever we are on a stage of any kind, where we know we are being observed – our behavior changes.
Training Your Mind
October 24, 2010 by Jeff Korhan
Your mind is the most powerful tool for both personal and professional productivity. The challenge is training your mind to respond appropriately, that is, without stress. Here are are two simple concepts to that will help you with that.
The Dalai Lama and Business
October 21, 2010 by Jeff Korhan
While in the audience of His Holiness The 14th Dalai Lama of Tibet today, at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. This means taking a broader view with your work, and especially with your social media marketing, is going to create more opportunities.
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