It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.
Still Don't Get Social Media? Try This
September 2, 2010 by Jeff Korhan
The idea with marketing is that it makes your sales process easier, because good marketing “pre-sells” your product or service. The greatest value of social media is not necessarily to “pre-sell” – but to “pre-humanize.” In other words, social media is best used to personalize the sales and marketing process.
Want To Be A Small Business Celebrity?
September 1, 2010 by Jeff Korhan
A small business celebrity is not the one who craves media coverage and recognition. True business celebrities are recognized leaders. They have earned a place in their profession for being relevant sources of valuable information. This is why they are sought out for their honest opinions on best practices and business trends.
Oops! Sorry, We Goofed
August 31, 2010 by Jeff Korhan
If you have been receiving emails that apologize for minor mistakes made in emails previously sent from the same source, then you are not alone. This is a new email marketing tactic that is a direct result of our social media influenced marketing environment. Mistake Marketing When I first started noticing this email strategy, my […]
Increase Your Work Efficiency with The Pomodoro Technique
August 30, 2010 by Jeff Korhan
Today I started using The Pomodoro Technique to better manage my time, and based upon my increased productivity today, I am very excited about its possibilities – especially with respect to my blogging here, my guest blogging, article commitments, and unfinished books. The Pomodoro Technique I just became aware of this technique over the weekend […]
Social Media and Small Business Marketing to Older Adults
August 29, 2010 by Jeff Korhan
Everything we do in life is driven by the desire for happiness. As we get older, there is a tendency to rely on what has made us happy in the past, which of course prevents us from making new discoveries that may well work better. This to me explains why older adults who were previously […]
How to Start a Blog
August 25, 2010 by Jeff Korhan
Despite the millions of blogs in the blogosphere, it is still a fact that the percentage of small business bloggers in any industry other than technology is less than 10%, and probably much closer to 1%. Let’s take a look at some of the common challenges, some solutions for overcoming or working around them, and […]
Seductive Social Media
August 24, 2010 by Jeff Korhan
Money won is twice as sweet as money earned. That's a quote from the The Color of Money, a film about the art of hustling and earning a living in the game of pool. And it makes an interesting distinction that applies to your work on the social networks. Winning is indeed seductive because it […]
Social Connectivity is a Human Need
August 23, 2010 by Jeff Korhan
A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate – in other words, succeed. My friend Richard Heller and me at a Green Industry Event The Paradox of Social Media Technology This study validates what […]
Thank You Small Business Readers
August 19, 2010 by Jeff Korhan
Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. Technorati […]
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