Lead Your Small Business or Risk Irrelevance

The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.

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Can I Help You With That?

Can I help you with that proclaims you are ready. You have assessed the situation and you have a solution. You understand what to do next, and you are ready to take action. When you confidently step forward to help your customers beyond the normal expectations for your role, you earn a place in their hearts, and that’s a nice place to be in a competitive business environment.

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Settling In with Social Media

The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.

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ReThink and ReDesign Your Business Model

Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.

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How to Find Your Productivity Secrets

When you were younger you developed your own methods for getting things done – by yourself and without any outside influences. For this reason, those methods are most natural for you – and they will still most reliably get you where you want to go with less effort and greater consistency.

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Make Resolutions Sticky with New Patterns

If you focus on results (your desired future) – which is what new year’s resolutions are, your conditioned patterns (where you have been) will work against you. Patterns are habits. You have to take notice and change a few of them – and I do mean a few. Starting with ONE may be the best way to move to the next level.

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Small Business Trends for 2011 – Relevance

What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.

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Small Business Trends for 2011 – Accessibility

Trends are not predictions. They are what is happening now that merits your attention. If you are a forward thinker, you pay attention to trends because you want to move your business forward. Ask yourself what you want. You want information. You want answers. And the only way to get that is to have access.

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A Non-Linear Strategy for Enhanced Productivity

Does it make sense to have a linear work strategy in a non-linear world? The problem comes when you have multiple projects running simultaneously. Each one demands your attention – which means none of them receive your best effort.

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Why I Like Postling

Postling is a relatively new service that makes it easy to manage all of your social media in a single interface. The primary reason I use Postling is to receive notifications when comments are made on my Facebook page – and now you can do the same with your YouTube channel.

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