The reason for taking an action is to achieve a desired result. When your actions involve people, that desired result is typically another action, one that tells you they are engaged – a smile, a nod, even a frown will do. Actions don’t necessarily have to be favorable. Social media teaches us that
challenging questions give yoo the opportunity to provide clarification – so welcome them.
Actions that Engage
October 20, 2010 by Jeff Korhan
Keeping Up With Social Media
October 13, 2010 by Jeff Korhan
You cannot do this alone – none of us can. Yet, if you make the effort to engage with friends on the social networks and share with them, you will stand a much better chance of keeping up. Make friends. Engage with them. Share with them.
Business Referral Tracking
October 5, 2010 by Jeff Korhan
The greatest value of tracking business referral is that it brings awareness to what you most want to accomplish. What you are willing to take the time to measure merits your attention. Quantification removes all doubts. Either there is result or there isn’t. It’s that simple.
Free-for-All Web Marketing – Part 2
October 3, 2010 by Jeff Korhan
The first post of this series focused on the Web marketing concept of freemium, and how to successfully integrate it into your small business marketing. In all of its forms, sharing is another means for giving away free content, products, or services — and it is one that you should strongly consider incorporating into […]
What's Inside Matters Most
September 28, 2010 by Jeff Korhan
In challenging economic times such as these, consider measuring your work against benchmarks of what is possible, as opposed to what is presently being done. This will help you avoid outside influences that will distract you from what matters most for your small business.
Free-for-All Web Marketing – Part 1
September 27, 2010 by Jeff Korhan
Freely sharing content on the Web is one of the most powerful methods of marketing available to your small business today. Yet, it is also one of the most misunderstood.
Productivity Simplified
September 26, 2010 by Jeff Korhan
Regardless of the type of work you do, you can simplify your productivity by focusing on the necessary elements: It’s a simple matter of managing your time, ideas, and the tools that work best for you.
Customer Driven SEO Leads You to Their Favorites
September 23, 2010 by Jeff Korhan
It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This is why I always recommend small businesses optimize for their prospects and customers first, and for the search engines second.
True Expertise Breaks Through to The Audience
September 19, 2010 by Jeff Korhan
When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. And you will make a difference as a result.
How Blogging Enhances Your Sales Presentations
September 8, 2010 by Jeff Korhan
Most people probably think of blogging as writing. Yet, after years of consistent blogging, I have come to realize that it is much more than this. The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience. More […]
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