Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
Off To Vegas
February 25, 2011 by Jeff Korhan
Tomorrow morning I’m off to Vegas to speak at The Rental Show – one of the premiere trade shows in the United States as ranked by Tradeshow Week magazine. In addition to that, on my return trip to the airport I’m visiting Zappos at their headquarters in Henderson.
Measure Your Facebook Page Engagement
February 22, 2011 by Jeff Korhan
It can be unproductive to rely too much on analytics and other metrics. However, tools like the Momentus Facebook Page Grader, which measures community engagement on your Facebook page, can be invaluable tools for learning which practices most reliably lead to desired results.
Using Social Networks to Build Sustainable Value
February 15, 2011 by Jeff Korhan
Give your social networks priority for business communications. Share as much as you can to build your value, to enhance the value of your message through sharing, and to contribute to the value of the overall network.
What You Should Already Know About Social Media
February 13, 2011 by Jeff Korhan
You have been hearing enough about social media that you intuitively know it is finally time to do something about it. Nevertheless, and lets be honest, you still struggle with the fact that you don’t really want to do this. You are either afraid of the technology or the perceived time commitment.
Sharing Incentives Can Build Digital Assets for Your Business
February 11, 2011 by Jeff Korhan
The challenge for small businesses is learning how to use the open networks such as Twitter and Facebook to accomplish business networking objectives while also enhancing the health of the open ecosystem where your customers live – and capturing it as digital assets.
What is Your Blog Worth?
February 8, 2011 by Jeff Korhan
While your blog may not directly produce income, it can very likely help you to do so indirectly – by opening doors and helping you to make new connections that you could not have otherwise made without the visibility and reputation that your blog made possible.
Two Essential Social Media Marketing Practices
February 2, 2011 by Jeff Korhan
Your job with social media marketing is to create content for Google and the other traditional search engines, while also using the social networks to personalize it so that you are encouraging conversation on the respective social networking sites that will soon be launching their social search engines.
Are Your Core Values Evident in Your Social Media Marketing?
January 30, 2011 by Jeff Korhan
Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.
Social Media Potentiality
January 23, 2011 by Jeff Korhan
The magic of social media is what happens when you bring the potentiality of your thoughts and ideas to a larger audience – amplifying them with the energy of everyone that is aligned with them. Amazing things can happen when you follow your intuition and take notice of apparent coincidences that in reality are synchronous events that are packed with potentiality.
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