Content marketing is creating useful or desirable content, distributing it to those that can benefit most from it, and personalizing it to encourage engagement. When you effectively accomplish that you earn the credibility that will allow you to offer even more and get paid for it.
Why Authenticity Pays and How to Do It
March 16, 2011 by Jeff Korhan
Authenticity brings out of you the personal qualities that others can identify with. To get there, a good approach is to get over the need to be liked and just have a conversation that comes from the heart. That’s what creates alignment that leads to new business deals.
It's In My Blog
March 14, 2011 by Jeff Korhan
Are you looking for ways to drive more traffic to your blog – or to your website via your blog? Then make your blog a place that is so robust and jam-packed with valuable content that your community will find it useful. This is why I am always proud to say with a smile … It’s in My Blog.
Nobodies are the New Somebodies
March 13, 2011 by Jeff Korhan
If you expect to achieve your small business objectives with social media, you should consider that it is creating a transformative power shift. Power and influence are no longer concentrated in places where the majority cannot access it. It’s everywhere. This means nobodies are the new somebodies.
Social Media is a Game
March 10, 2011 by Jeff Korhan
Social media is game – it’s nothing more than a platform that allows anyone to say pretty much what they want to say. Like it or not, what you say and how you say it, as well as what you don’t say on the social networks communicate a great deal about you and your small business.
Enchantment – A Conversation with Guy Kawasaki
March 8, 2011 by Jeff Korhan
Skills can be learned, and enchantment is one of them. In the book Enchantment, author Guy Kawasaki gives you practical ideas for enchanting your customers, your employees, and even your boss. What is enchantment? Guy defines it as the process of delighting people with a product, service, organization or idea – with the outcome being a mutually beneficial relationship.
Culture is King at Zappos
March 6, 2011 by Jeff Korhan
Social media has been a powerful tool in the growth of Zappos, and their culture is what ensures that what is shared supports the well-being of the company and everyone associated with it. No attorneys are needed to craft complex privacy policies, just a simple commitment to ten core values.
Are You Afraid of Your Own Media?
March 2, 2011 by Jeff Korhan
Every small business is now a media company. This gives you more opportunities to clarify what you do well .If you can set aside your fears and use this to learn, you will get better at doing what you do best for those that value your contribution most.
5 Social Media Turn-Offs to Avoid
March 1, 2011 by Jeff Korhan
Building mutually beneficial relationships is an essential business practice. How that is accomplished via the social networks requires a number of skills, including an appropriate application of effort. Trying too hard is forcing a connection, and that is a turn-off. Conversely, not trying hard enough shows a lack of interest that also fails to propel the conversation forward.
Business Relationships are Personal
February 28, 2011 by Jeff Korhan
Smart business leaders are interested in what their customers want. While this is prudent on a business level, it ignores the fact that your customers are people first. Think of this social media influenced business environment as a new game in which you need to be personal to achieve the desired by-product – new business relationships.
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