One of the secrets of the universe is you get what you most and least want. If you learn how to apply this principle to your content creation – you will be more effective with your social media marketing. The key is keeping your focus on your audience – that’s what you want, isn’t it?
The Yoga of Small Business Marketing
April 17, 2011 by Jeff Korhan
The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.
Friends, Followers, Fans, Likes, and Recommendations
April 14, 2011 by Jeff Korhan
Personal recommendations are the holy grail of networking. If you make a recommendation you are validating that person, company, or product. Google +1 is asking you to do exactly that, which is why it may prove to be a social networking game-changer.
How To Get Paid for Your Expertise
April 10, 2011 by Jeff Korhan
To get paid for your expertise you have to firmly believe in its value, package it in a way that makes it useful, and personalize it to build a distinctive brand.
How to More Consistently Perform at Your Highest Level
April 8, 2011 by Jeff Korhan
Nobody can run in high gear all of the time. However, taking notice of those situations when you do will help you to more consistently perform at higher levels – by better understanding what takes you there.
How to Categorize Your Facebook Page to Generate More Business
April 7, 2011 by Jeff Korhan
Facebook is now asking selected Page admins to confirm the category for their Pages. Why? Facebook is intentionally forcing you to pick a specific category from a list so that they can more readily index your business Page and use it to send more traffic to it via ads that generate revenue for Facebook.
Communing is a Valid Strategy for Building Community
April 4, 2011 by Jeff Korhan
It’s interesting to notice that the origin or root of the words communication and community – two that we frequently use with regards to social media networking and marketing – is commune. When you commune or align with your community in every way, you demonstrate that you understand them -their needs, challenges, and opportunities
3 Ways to Respect Your Social Communities
April 3, 2011 by Jeff Korhan
Spam is not necessarily just about the content. You have to also consider the community – by taking into consideration both what you are communicating – it’s value, and how.
How to Increase Awareness for Your Highest Value Activity
March 24, 2011 by Jeff Korhan
Building a discipline of creating interesting photos of yourself helps you to get better at being your best self – effectively putting a smile on your face. When you combine that with taking action on your highest value small business activity – you will dramatically enhance your success.
How to Make Your Video Go Viral
March 23, 2011 by Jeff Korhan
To make your video go viral you can create a video of someone doing something incredibly stupid, or you can take your passion for what you are doing and pour that into understanding and caring for your market – your customers. Then create content that makes their lives easier or better in some way. They will do the rest after that.
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