Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.
Quality or Quantity Blog Posting for SEO?
October 27, 2010 by Jeff Korhan
The search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links. If you had to choose, it would be preferable to opt for delivering quality content less frequently. However, you are less likely to get noticed to attract those links if you are posting infrequently.
QR Codes for a Good Cause
October 26, 2010 by Jeff Korhan
QR Codes are currently a thing of curiosity. Yet, the more everyone gets familiar with them, the more likely they will find practical uses. This is another example of social entrepreneurship in action, a trend that you should consider for your small business. Remember that markets are communities. Help them and you may be surprised at the mutual benefits.
Training Your Mind
October 24, 2010 by Jeff Korhan
Your mind is the most powerful tool for both personal and professional productivity. The challenge is training your mind to respond appropriately, that is, without stress. Here are are two simple concepts to that will help you with that.
The Dalai Lama and Business
October 21, 2010 by Jeff Korhan
While in the audience of His Holiness The 14th Dalai Lama of Tibet today, at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. This means taking a broader view with your work, and especially with your social media marketing, is going to create more opportunities.
Actions that Engage
October 20, 2010 by Jeff Korhan
The reason for taking an action is to achieve a desired result. When your actions involve people, that desired result is typically another action, one that tells you they are engaged – a smile, a nod, even a frown will do. Actions don’t necessarily have to be favorable. Social media teaches us that
challenging questions give yoo the opportunity to provide clarification – so welcome them.
How Sharing is Redefining Business and Marketing
October 17, 2010 by Jeff Korhan
The value that resides in our social media communities is much greater than we realize. And thanks to the power of technology, these little pieces of shared wisdom can be accumulated, curated, and applied for the benefit of that community – benefitting both the community and your small business!
How Facebook is Humanizing Search
October 14, 2010 by Jeff Korhan
Facebook’s internal search engine is powered by Microsoft’s Bing. Now they are taking their partnership to the Web where they will use instant personalization to add context to searches – through the wisdom of friends – your friends, and your mutual friends. The context of your content is what is relevant to your expertise. Facebook is arguably the only platform that provides that context.
Keeping Up With Social Media
October 13, 2010 by Jeff Korhan
You cannot do this alone – none of us can. Yet, if you make the effort to engage with friends on the social networks and share with them, you will stand a much better chance of keeping up. Make friends. Engage with them. Share with them.
Stop Following Instructions and Explore
October 11, 2010 by Jeff Korhan
One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. Yet, the free markets of commerce applaud and reward those that resist conformity in favor of exploration. Look for the gaps – they exist on all of the social networks, and the astute marketers are taking advantage of them.
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