What Are Your Customers Willing to Pay For?

What really matters today is knowing your customer well enough to understand what they are really willing to pay for. This may be something that nobody in your industry is currently offering. Show your customers you care and them and they will help you develop these solutions that will keep your business on the leading edge.

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How to Find Your Productivity Secrets

When you were younger you developed your own methods for getting things done – by yourself and without any outside influences. For this reason, those methods are most natural for you – and they will still most reliably get you where you want to go with less effort and greater consistency.

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Make Resolutions Sticky with New Patterns

If you focus on results (your desired future) – which is what new year’s resolutions are, your conditioned patterns (where you have been) will work against you. Patterns are habits. You have to take notice and change a few of them – and I do mean a few. Starting with ONE may be the best way to move to the next level.

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Small Business Trends for 2011 – Relevance

What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.

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Small Business Trends for 2011 – Accessibility

Trends are not predictions. They are what is happening now that merits your attention. If you are a forward thinker, you pay attention to trends because you want to move your business forward. Ask yourself what you want. You want information. You want answers. And the only way to get that is to have access.

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Small Business Trends for 2011

You can see that 2011 will be a year of taking what we learned in 2010 to the next level. As social media goes mainstream, more personalization will be expected. You have to really make that shift in your marketing to something you do WITH your customers. Like it or not, they are your new business partners.

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A Non-Linear Strategy for Enhanced Productivity

Does it make sense to have a linear work strategy in a non-linear world? The problem comes when you have multiple projects running simultaneously. Each one demands your attention – which means none of them receive your best effort.

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Why I Like Postling

Postling is a relatively new service that makes it easy to manage all of your social media in a single interface. The primary reason I use Postling is to receive notifications when comments are made on my Facebook page – and now you can do the same with your YouTube channel.

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Finish What You Start

Are you getting excited for next year? For me the new year reminds me of the anticipation of the first day of the new school year when I was a kid. This is a good time for looking back to see what worked this year, and for taking what didn’t – and finishing it.

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Your Social Media Structure – Part 3 of 3

Social networking and other communication technologies are giving customers more influence. We are social creatures, and given a choice, we will do business with those individuals and companies that are more engaging, more personal, and therefore, likeable.

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