Facebook Groups Simplified

You can now Back-up Your Facebook Information, monitor your applications from the New Applications Dashboard, and create New Groups with enhanced functionality. You can easily discern that groups are intended to bring us closer together into micro-communities. When this happens, there is a greater likelihood of alignment.

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Facebook Applications Dashboard

Facebook now gives you easy access to the permissions you have granted to access your Facebook social graph. My suggestion is to treat your Facebook social graph with the same care as your financial credit report by granting permissions to applications with the same care.

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How to Back-Up Your Facebook Information

You now have the ability to download ALL of your Facebook content – photos, videos, posts … the works! I’m sure a lot of people will feel good about the fact that can own what they have shared with Facebook. However, this now creates new responsibilities for all of us as what is downloaded to hard drives is transportable and arguably less secure.

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Business Referral Tracking

The greatest value of tracking business referral is that it brings awareness to what you most want to accomplish. What you are willing to take the time to measure merits your attention. Quantification removes all doubts. Either there is result or there isn’t. It’s that simple.

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Blog Title SEO

The most important word in any blog post is the first word of the title. When you choose the best words and use them well, you enhance your SEO. The first word gets you found. The ones after that get your post read.

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Free-for-All Web Marketing – Part 2

The first post of this series focused on the Web marketing concept of freemium, and how to successfully integrate it into your small business marketing.   In all of its forms, sharing is another means for giving away free content, products, or services — and it is one that you should strongly consider incorporating into […]

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What's Inside Matters Most

In challenging economic times such as these, consider measuring your work against benchmarks of what is possible, as opposed to what is presently being done. This will help you avoid outside influences that will distract you from what matters most for your small business.

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Productivity Simplified

Regardless of the type of work you do, you can simplify your productivity by focusing on the necessary elements: It’s a simple matter of managing your time, ideas, and the tools that work best for you.

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Customer Driven SEO Leads You to Their Favorites

It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This is why I always recommend small businesses optimize for their prospects and customers first, and for the search engines second.

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I Agree with Mark Zuckerberg

When you make social into something that is nothing more than a check-box on a list, then you have lost the one thing that makes it social – YOU! It’s not a layer. It’s the foundation.

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