The process of achieving practical results with social media should be familiar to most entrepreneurs and small business owners: First you design, then you build, and when all of that is in place, you get out there and engage with customers! How can you use social media to build a structure that engages your community with your expertise?
Your Conditioned Collaboration with Facebook
December 14, 2010 by
Facebook’s process is one of asking you open-ended questions that you willingly answer – and then using that information to build categories for enhancing their imminent social search engine. Whether you like it or not, you are a co-conspirator. Just consider how you can use this for the benefit of your small business.
Is A Dumb Question The Right One?
November 10, 2010 by
The social web is an ideal proving ground for your new product and service ideas. You will not always be pleased with the feedback your receive, but you will learn a great deal if you are able to set emotions aside. What you consider to be dumb ideas may prove to be your biggest breakthroughs.
