A recent New York Time article suggest that blogs are waning as young social media users are migrating to Facebook and Twitter. Surprised? I’m not. The truth is that blogging takes work. If you are going to share, and we all are, why not just take a few additional steps to ensure you have a copy that you own. Your blog is that copy.
Measure Your Facebook Page Engagement
February 22, 2011 by Jeff Korhan
It can be unproductive to rely too much on analytics and other metrics. However, tools like the Momentus Facebook Page Grader, which measures community engagement on your Facebook page, can be invaluable tools for learning which practices most reliably lead to desired results.
Social Search is Taking Shape as Expected
February 17, 2011 by Jeff Korhan
Google is now emphasizing shared links with their social search engine. This means creating content worthy of sharing within your social communities will enhance your visibility and influence with Google, provided the sharing is on Google friendly sites such as Twitter and Quora.
Pulse is Your Digital Magazine Reader
February 16, 2011 by Jeff Korhan
Pulse delivers news with a rich manner of presentation that has a magazine quality to it. The day will come when the majority of Web content will be consumed on mobile devices. One way to get familiar with what will work best for your small business is to study how services like Pulse deliver content – and how it is being done well.
7 Essential Qualities for Designing Your Business Around Social
February 14, 2011 by Jeff Korhan
To understand how to operate your small business in this social media influenced environment is to be especially aware of the humanizing aspects of this platform. Now is the time to take a closer look at your business model to engage with your customers in ways that they are becoming more accustomed to – and that are more relevant to your successful relationship with them.
What You Should Already Know About Social Media
February 13, 2011 by Jeff Korhan
You have been hearing enough about social media that you intuitively know it is finally time to do something about it. Nevertheless, and lets be honest, you still struggle with the fact that you don’t really want to do this. You are either afraid of the technology or the perceived time commitment.
Sharing Incentives Can Build Digital Assets for Your Business
February 11, 2011 by Jeff Korhan
The challenge for small businesses is learning how to use the open networks such as Twitter and Facebook to accomplish business networking objectives while also enhancing the health of the open ecosystem where your customers live – and capturing it as digital assets.
What is Your Blog Worth?
February 8, 2011 by Jeff Korhan
While your blog may not directly produce income, it can very likely help you to do so indirectly – by opening doors and helping you to make new connections that you could not have otherwise made without the visibility and reputation that your blog made possible.
Personalizing LinkedIn
February 7, 2011 by Jeff Korhan
LinkedIn is a great network for getting business relationships off the ground. LinkedIn is a business environment. Share productive business-oriented tips and advice. Do that in a personable manner and you will encourage more conversations that lead to new opportunities.
Funny Things Happen Behind the Scenes
February 3, 2011 by Jeff Korhan
Sharing stories about the positive qualities of your business environment will encourage the behavior that creates them. That alone is one reason why more small businesses should be blogging – for their community and those in the workplace that serve them.
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