Despite the millions of blogs in the blogosphere, it is still a fact that the percentage of small business bloggers in any industry other than technology is less than 10%, and probably much closer to 1%. Let’s take a look at some of the common challenges, some solutions for overcoming or working around them, and […]
A Social Media Friendly Small Business File Tagging System
August 17, 2010 by Jeff Korhan
You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web: real-time search and geo-location. Having recently acquired my first […]
How To Add The New Twitter Tweet Button to Your TypePad Blog
August 12, 2010 by Jeff Korhan
You have most likely seen the TweetMeme button on blogs that you have visited. Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog. My suggestion is to give this button a prominant location on your blog, just as I hope you have done with […]
How Social Media is Revolutionizing the College Textbook Market
August 10, 2010 by Jeff Korhan
In every industry, including the one that your small business inhabits, there are very likely antiquated practices that market forces will eventually address as more information is shared throughout the social Web. The College Textbook Market Considering the college textbook market, I'll admit to having only an average understanding of what it takes to produce […]
Jing is a Powerful Online Visual Communication Tool
August 9, 2010 by Jeff Korhan
If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Jing is a FREE software tool that helps you to add visuals to your online conversations – or to enhance your Powerpoint presentations. Just go […]
Getting Started with Social Media – A Small Business Checklist
August 8, 2010 by Jeff Korhan
One thing I've learned from my work with clients and my presentations to thousands of audience members in dozens of industries, is that most small business are just getting started with social media. And their concerns with using it cover a range of challenges, with an equal number of associated emotions. Mostly, they want to […]
Beta Your Small Business Innovations
August 2, 2010 by Jeff Korhan
One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. Software and technology companies in particular focus on intensive development efforts in order to release their latest technologies on a timely basis. You can do the same. […]
Small Business Lessons from the BP Flap
July 25, 2010 by Jeff Korhan
Click image to enlarge. The fiasco involving British Petroleum's response to the unfortunate oil rig accident – and the catastrophic environmental impact that followed, is a case study that all of us can learn from. And we should learn from it, because accidents can and do occur every day in many different industries – involving […]
You Cannot Be a Little Bit Social
July 22, 2010 by Jeff Korhan
Does social media take an investment in time? Absolutely. I am often asked how much time is required. The answer I would like to give is …as much as you can give it. Though I know that's not what most people want to hear. What Do You Really Want to Know? The truth is if […]
Social Media Video Behind the Scenes
July 14, 2010 by Jeff Korhan
What can distinguish your small business is probably something that you do ever day in your business, and probably have fun doing it – but that most of your customers, and none of your prospects ever see. Behind The Curtain What is it? That's for you to determine. But I am going to suggest that […]
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