Valuable YouTube Tips That Are Often Overlooked

Today I wrapped up a presentation I’ll be giving this week to a group of transportation and tourism professionals. In that presentation I have a short video on YouTube tips that I’ve used for years, but that I have come to learn are still largely undiscovered.

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How to Find Your Productivity Secrets

When you were younger you developed your own methods for getting things done – by yourself and without any outside influences. For this reason, those methods are most natural for you – and they will still most reliably get you where you want to go with less effort and greater consistency.

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Make Resolutions Sticky with New Patterns

If you focus on results (your desired future) – which is what new year’s resolutions are, your conditioned patterns (where you have been) will work against you. Patterns are habits. You have to take notice and change a few of them – and I do mean a few. Starting with ONE may be the best way to move to the next level.

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Use Your Blog as a Proving Ground

You can (and should) blog to test drive your expertise – what you share with your community. If you aren’t blogging – start. If you are, keep your hands on the wheel and the pedal to the floor and you will drive right past your competitors.

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Social Marketing is Getting Personal

2011 will be the breakout year for social search. Marketers will become increasingly aware of seeking genuine interaction with consumers. These are uncharted waters – with the prize going to those that understand how to navigate them – by personalizing their small business to establish its relevance.

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5 Ways to Make Your Blog Posts Outstanding

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it. To accomplish this, it should address five component, including having an engaging title, content that is easy to consume, a mix of content types, being optimized for search engines, and lots of interaction.

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Using Social Media to Enhance Your Sales Process

Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.

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How to Encourage Social Media Sharing

The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.

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QR Codes LIKE Your Facebook Page

QR Codes will play a significant role in the future of social media marketing. The concept is very simple: these graphic representations of digital links instantly connect mobile devices to your social media marketing – including the LIKE button to your Facebook page.

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How Facebook is Humanizing Search

Facebook’s internal search engine is powered by Microsoft’s Bing. Now they are taking their partnership to the Web where they will use instant personalization to add context to searches – through the wisdom of friends – your friends, and your mutual friends. The context of your content is what is relevant to your expertise. Facebook is arguably the only platform that provides that context.

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