How to Back-Up Your Facebook Information

You now have the ability to download ALL of your Facebook content – photos, videos, posts … the works! I’m sure a lot of people will feel good about the fact that can own what they have shared with Facebook. However, this now creates new responsibilities for all of us as what is downloaded to hard drives is transportable and arguably less secure.

Read the full article

Productivity Simplified

Regardless of the type of work you do, you can simplify your productivity by focusing on the necessary elements: It’s a simple matter of managing your time, ideas, and the tools that work best for you.

Read the full article

True Expertise Breaks Through to The Audience

When expertise is capably delivered to your audience, customers, or clients, it will be readily received, enthusiastically consumed, and more likely to be acted upon. And you will make a difference as a result.

Read the full article

Video Presentation Skills

Video presentation skills are essential for marketers these days. Used properly, video can dramatically enhance your credibility and professionalism.  We tend to admire those who are engaging behind the camera; because most of us know it is not as easy as it looks. Fortunately, there are specific skills involved, and that means they can be […]

Read the full article

How Often Should I Blog?

To determine how often you should blog, you have to consider the three audiences you are blogging for –  your fans and visitors, the search engines, and you. Blogging for Your Fans Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want […]

Read the full article

How Blogging Enhances Your Sales Presentations

Most people probably think of blogging as writing.  Yet, after years of consistent blogging, I have come to realize that it is much more than this.  The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience. More […]

Read the full article

Fusing is Confusing: How To Uncomplicate Your Marketing

It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.

Read the full article

Still Don't Get Social Media? Try This

The idea with marketing is that it makes your sales process easier, because good marketing “pre-sells” your product or service. The greatest value of social media is not necessarily to “pre-sell” – but to “pre-humanize.” In other words, social media is best used to personalize the sales and marketing process.

Read the full article

Oops! Sorry, We Goofed

If you have been receiving emails that apologize for minor mistakes made in emails previously sent from the same source, then you are not alone.  This is a new email marketing tactic that is a direct result of our social media influenced marketing environment. Mistake Marketing When I first started noticing this email strategy, my […]

Read the full article

Increase Your Work Efficiency with The Pomodoro Technique

Today I started using The Pomodoro Technique to better manage my time, and based upon my increased productivity today, I am very excited about its possibilities – especially with respect to my blogging here, my guest blogging, article commitments, and unfinished books. The Pomodoro Technique I just became aware of this technique over the weekend […]

Read the full article