Skills can be learned, and enchantment is one of them. In the book Enchantment, author Guy Kawasaki gives you practical ideas for enchanting your customers, your employees, and even your boss. What is enchantment? Guy defines it as the process of delighting people with a product, service, organization or idea – with the outcome being a mutually beneficial relationship.
Culture is King at Zappos
March 6, 2011 by Jeff Korhan
Social media has been a powerful tool in the growth of Zappos, and their culture is what ensures that what is shared supports the well-being of the company and everyone associated with it. No attorneys are needed to craft complex privacy policies, just a simple commitment to ten core values.
5 Social Media Turn-Offs to Avoid
March 1, 2011 by Jeff Korhan
Building mutually beneficial relationships is an essential business practice. How that is accomplished via the social networks requires a number of skills, including an appropriate application of effort. Trying too hard is forcing a connection, and that is a turn-off. Conversely, not trying hard enough shows a lack of interest that also fails to propel the conversation forward.
How You Can Grow Your Business with QR Codes
February 28, 2011 by Jeff Korhan
Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
Facebook Page Upgrades for Personalization
February 20, 2011 by Jeff Korhan
The new Facebook page changes that will be effective March 1st are clearly designed to blur the lines between your personal and professional presence on Facebook. This will lead to more customer engagement and business opportunities with small businesses that personalize their Facebook page.
Facebook Pic Management with Pick & Zip
February 9, 2011 by Jeff Korhan
Nearly everyone is quick to post images to Facebook, so it is logical to go there for the most up-to-date photos that you may wish to download to your photo libraries. Pick & Zip is a service that allows you to easily accomplish that.
Personalizing LinkedIn
February 7, 2011 by Jeff Korhan
LinkedIn is a great network for getting business relationships off the ground. LinkedIn is a business environment. Share productive business-oriented tips and advice. Do that in a personable manner and you will encourage more conversations that lead to new opportunities.
Funny Things Happen Behind the Scenes
February 3, 2011 by Jeff Korhan
Sharing stories about the positive qualities of your business environment will encourage the behavior that creates them. That alone is one reason why more small businesses should be blogging – for their community and those in the workplace that serve them.
Two Essential Social Media Marketing Practices
February 2, 2011 by Jeff Korhan
Your job with social media marketing is to create content for Google and the other traditional search engines, while also using the social networks to personalize it so that you are encouraging conversation on the respective social networking sites that will soon be launching their social search engines.
A Practical Small Business Use of 2D Codes
January 13, 2011 by Jeff Korhan
If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.
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