How-To Archives - Page 21 of 34 - Marketing Keynote Speaker, Author and Consultant

Use The Way You Were Before Social Media to Your Advantage

April 28, 2011 by Jeff Korhan

Small businesses are so overwhelmed with social media that they are paralyzed with respect to either getting started – or maintaining forward progress. The solution to this is simple – go back to the way you were. Capitalize on what worked to grow your business before social media.

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The Science of Social Media – It's in the Omelette

April 27, 2011 by Jeff Korhan

When it comes to getting better results with your social media networking and marketing, there simply is no scientific formula. There is only you and your best effort – using your business experience and willingness to experiment with one variable at a time – while trusting your gut about what is right for you business.

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Do You Need More Social or More Media?

April 26, 2011 by Jeff Korhan

One of the challenges many small businesses have with social media is building and sustaining engagement. The reason for this is that we all approach our social networking and marketing differently – some placing more emphasis on social, and others more on sharing quality content – the news. The truth is you need both.

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Growing

April 24, 2011 by Jeff Korhan

How do you know you are growing? It may be as simple as feeling good about life – knowing that you are making progress. I like to think of growth as building on the past – learning from mistakes or taking any result and creating something from it.

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The Yoga of Small Business Marketing

April 17, 2011 by Jeff Korhan

The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.

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How To Get Paid for Your Expertise

April 10, 2011 by Jeff Korhan

To get paid for your expertise you have to firmly believe in its value, package it in a way that makes it useful, and personalize it to build a distinctive brand.

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How to More Consistently Perform at Your Highest Level

April 8, 2011 by Jeff Korhan

Nobody can run in high gear all of the time. However, taking notice of those situations when you do will help you to more consistently perform at higher levels – by better understanding what takes you there.

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How to Categorize Your Facebook Page to Generate More Business

April 7, 2011 by Jeff Korhan

Facebook is now asking selected Page admins to confirm the category for their Pages. Why? Facebook is intentionally forcing you to pick a specific category from a list so that they can more readily index your business Page and use it to send more traffic to it via ads that generate revenue for Facebook.

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3 Ways to Respect Your Social Communities

April 3, 2011 by Jeff Korhan

Spam is not necessarily just about the content. You have to also consider the community – by taking into consideration both what you are communicating – it’s value, and how.

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