Finish Any Project by Designing it into Three Stages

Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at […]

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How to Prepare Your Business for Social Search

Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger.  It’s another great resource for you that like this blog is focused on […]

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How to Successfully Launch and Propel Your Business Upward

Do you have a great business idea but don’t know where to start?  Is your small business stuck? Michael Stelzner is someone who has successfully met both challenges – and he describes how you can do the same in his newly released book. In Launch: How to Quickly Propel Your Business Beyond the Competition, Mike shares […]

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Quality Online Content is Not Enough

“It’s not enough.  Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog.  The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]

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Your Interactive Expertise Distribution Site

A blog is an interactive site that distributes expertise to a community. Just don’t call it a blog, because that term may no longer be relevant. What comes to mind when you hear the words blog or blogging – a string of random thoughts or a well-crafted piece of content that helps a specific community to […]

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Creativity is Just Connecting Things

The title of this article is a quote by Apple CEO Steve Jobs. Is it a valid statement? Here’s a personal example that will help you to decide for yourself. First Start with Awareness Too often we think of creativity as a complicated process that only works when the stars align – when everything is […]

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How to Write an Article Faster

Writing faster is writing better. You want to write faster to make the most of your time.  Though, it’s interesting that your best writing happens when you make the effort to speed up the writing process. Here’s how. Have the Intention to Write Fast This simple tip for writing faster may be the most important. […]

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How to Stay Top of Mind with Prospects, Customers, and Advocates

Staying top of mind with prospects, customers, and advocates is essential for growing your business. There is an easy way to do this that requires almost no effort.  In fact, it may not require any effort at all. A couple of months ago I was the keynote speaker for a diverse group of small businesses in […]

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How To Run a Smarter Business

Running a smarter business is an uncomplicated endeavor – provided there is a clear vision, a process for systematically learning from mistakes, and a commitment to productive habits. Know Where You are Going A clear vision of the value your company provides to a specific community is essential. Surprisingly, this beginning step is where most […]

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How To Make Your Marketing Memorable

To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein:  The Art and Science of Remembering Everything, by Joshua Foer. It’s […]

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