How Giving Your Customers Your Best Energizes Your Business

Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business.  One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]

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New Ways For Using QR Codes

Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal.  The logical question is where is the value if you cannot link to the web?  Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]

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Why Communities Are The New Markets

If you are invested in any of the global stock markets you recently experienced some unnerving fluctuations as valuations fluctuated by 25% or more in a matter of days. And what was the cause?  Human behavior. There is no other way to explain the highs and lows.  The value of those companies did not materially […]

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Email Marketing Done Right

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

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3 Tips for Communicating Your Message with Authority

Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]

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3 Best Practices for Generating Reliable QR Codes

Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]

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Intentional Engagement is Your Responsibility

The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers.  For the most part, that’s why […]

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Google Adwords Express for Local Small Businesses

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Blog Commenting Guidelines

Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines 1. Be Yourself 2. Be […]

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