It is impossible to create anything that you have not clearly imagined. How does your imagination work? Do you have a process that enhances your effectiveness for achieving pragmatic results? I was interested to learn that the creative genius of Apple co-founder Steve Wozniak was his gift for visualizing technology, something he learned from his father. […]
Planning for Mobile with 20/20 Hindsight
November 13, 2011 by
Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice. We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]
Why Great Writers Always Cross the Finish Line
November 2, 2011 by
Great writing is not something that naturally emerges from talented individuals. It is the result of doing the work until a result is achieved – regardless of whether that result meets with success. The attribute of finishing what you start is what makes talented writers great – and competent writers better. Runners are often coached […]
Your Content Marketing Store
October 24, 2011 by
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]
5 Reasons for Using a Blog Post Template
September 11, 2011 by
What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. On the contrary, using a template reminds you of the essential components that most reliably produce your best work – and more readily help you to […]
