The customer may not always right, but they will always have a voice – and that gives them influence over your brand. Traditional marketing and advertising was a process in which the enterprise controlled the brand. They had the facts, the expertise, and the resources with which to shape the brand identity. Now customers can […]
Google+ for Small Business: An Interview with Chris Brogan
January 26, 2012 by Jeff Korhan
In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]
Innovate or Die – The Race to The Top
January 22, 2012 by Jeff Korhan
Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
Facebook Contest Engages Small Business
January 20, 2012 by Jeff Korhan
Once in a while you come across an opportunity that is a no-brainer – such as receiving FREE stuff. Facebook wants to help small businesses, and they believe the best way they can accomplish that is introducing you to the benefits of Facebook advertising. FREE Facebook Advertising So, they have launched a contest, one that […]
Presentation Skills for Marketers
January 17, 2012 by Jeff Korhan
Successful marketers know that presentation skills are just as important as the message – maybe more. The reason for this is every message is subject to interpretation, and the better it is presented the more likely the audience will draw from it the necessary elements that are going to be of value to them. Media […]
How Google is Like A Third Grader
January 15, 2012 by Jeff Korhan
You can dedicate yourself to learning the complexities of search optimization – though, you may discover that it can easily become a full-time job. For those of you that already have a full-time job, or a business to run, a better option is to learn the basics and apply some logic to achieving practical results. […]
2012 Social Media Predictions for Mainstream Small Business
January 6, 2012 by Jeff Korhan
The maturation of the social networking channels may well prove to be the tipping point for attracting a majority of mainstream small businesses who have yet to jump into this pond. One can understand the reluctance, especially as the noise level on the social networks continues to approach the breaking point. #1 – The Quality […]
Forget Goals – Plan for Being Happy in 2012
January 2, 2012 by Jeff Korhan
Do you really want to accomplish all of those goals you’ve lined up for this year? Honestly? Or would you rather just be happy? One of the problems with personal goal setting – as with business planning and budgeting, is the tendency to extrapolate from what was achieved the previous year to reach for a […]
The Best of Jeff Korhan 2011
December 31, 2011 by Jeff Korhan
2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
Small Business Insights from Outsiders
December 29, 2011 by Jeff Korhan
While it is essential to practice ongoing education to stay current with trends, technologies, and best practices – it is much easier to acquire that same knowledge through networking. In fact, networking is nearly always the top reason given for attending industry conferences and expos. The conversations in the halls after an educational session – […]
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