You have four seconds to answer. If you expect to translate visitors into readers, you have to appeal to their sensibilities in a matter of seconds. To do that, you have to know them well. Know Your Audience Many blogs proclaim to help everyone. That's not an audience; that's a dream! I've read blogs that […]
12 iPhone Apps for Small Business Efficiency, Learning, and Sharing
These are my favorite iPhone apps that help me as a marketer, entrepreneur, and small business owner. I have organized them by category. I hope you find a few you can use. Most of them are free. Please leave a comment to share your favorites so we can learn from your personal experience. The name […]
The Risk and Reward of Social Media
Yesterday we had a lively discussion about how to be fearless with your social media marketing, and in the process, to keep getting better every day. As most of know, the process of getting better occasionally involves some obstacles. That's the way life works, but it can be managed. I've recently been observing an example […]
Upgrading the Images on Your Blog
Where do you get those photos on your blog? This is a question that I get asked frequently. Some of them I go out and get and others I take myself and make better with a simple editing tool. Here are some practices I use that are middle-of-the-road at best, as far as technology goes, […]
How To Add a Form To Your Blog
To make it easier for everyone to work with you. Why a Form One of the benefits of a form is that you can guide prospects through a process of providing you with the information you need to help them. While you can use forms as a filtering tool, I find they are most useful […]
Why So Many Bloggers Quit
Because they do not understand the process. The reason they do not understand the process is they do not trust it. They don't trust it because they cannot see how it works. When you cannot see, you get impatient. And the more impatient one gets, the more you fight for control. Before long, you stop […]
My Favorite Social Media Action Tools
Listening may be the most valuable social media activity for your business. However, listening is a form of learning that only matters if you then take action. In this time of information overload, you have to grab information when you see it- so that you can take action when you need to. These are my […]
The SEO Paradox of Blogging
Unlike traditional marketing, it's Free! Today I had a conversation with a new client that gave me some insights into why there is resistance to blogging as a means for being findable on the Web. How Good Can It Be If It's Free Our Western society tends to associate value with a price tag. We […]
Why Your Marketing Needs Video
For one thing, it's so easy even a high school kid can do it. It's Happening The New York Times published this article today that shows you that video is becoming a viable communication tool for college applicants. Why? It only takes a $100 camcorder, a little bit of ingenuity, and a commitment to getting […]
How To Attract the Right Customers with Social Media
Just be honest. Some people will like your message, and others won't. That's OK, because you are only interested in the ones that do. Brutally Honest My friend Dr Marc Swerdlick is a brilliant marketer – but his message is not for everyone. And that is exactly why he is so successful as a marketer, […]
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