One of the early benefits of social media was being able to quickly learn what you would typically have had to wait for from traditional sources. Now that we have real time search, you can get hints of new developments within seconds of when they occurred. In this respect, we are social media. You and […]
We Are Social Media – Delivering Happiness
April 20, 2010 by Jeff Korhan
Everything that you and I do or say eventually becomes part of the social media platform. I recently posted a live video from a speaking engagement in which I related a personal experience to my audience about how the mention of my daughter's name on Facebook became indexed by Google after 2 and 1/2 […]
Social Media Leadership
April 18, 2010 by Jeff Korhan
If you are not getting the results you had expected on the social Web, it may because you are following the crowd too much. This is a function of our human nature, yet it also works against our desire for productive and sustainable results that make a difference in the communities where we work and […]
Small Business Content Marketing – Part 2 of 4
April 17, 2010 by Jeff Korhan
In my first post of this series on content marketing, I introduced the topic of content marketing and offered up a description of it as a process of creating and sharing useful and valuable information online for the purpose of converting prospects into customers. Now we'll get into how that content is best delivered to […]
Small Business Marketing Talk – #2
April 12, 2010 by Jeff Korhan
This is the second post in the Small Business Marketing Talk series that aims to provide you with examples of how other small businesses are using social media to achieve practical results. My intent is to profile an actual small business so that you can learn from one of your peers. The idea is to […]
The Power of Story in Your Marketing
April 11, 2010 by Jeff Korhan
Stories are a vital element for successfully communicating a sustainable message to your markets – especially on this social Web. Regardless of the type of small business you operate, you are dealing with people – and people love stories. Stories make us laugh; they make us think; and they sometimes make us cry. All of […]
Students Should Take Twitter for a Drive
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where aspiring green industry professionals […]
Social Media for Association Events
In late 2006 I gave my first presentation on blogging to association members. They shared my excitement for this shiny new toy that for most of us was our introduction to even more toys that collectively didn't even have a name that we could all agree on, so I used them all – social networking, […]
3 Requirements for Social Media Success
Social media success is an extension of business success. This means your business itself is the most crucial ingredient for success with the social media platform. In the early days of modern marketing, it was actually possible to achieve a level of success without having a product or service that delivered on its promises. Those […]
Social Media Assets
While you may not be able to sell your Company Blog or your Facebook Fan page for millions (or billions), they are still assets that have value, and you should care for them as you would any other business asset. When I sold my contracting business a few years ago, the value that my buyers […]
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