Social Media Time Management Simplified

Everyone needs a time management system that keeps them focused on getting results. There is no right way.  We all have different skills, tendencies, and priorities.  However, since several of you have asked, I'm going to share my uncomplicated system that helps me to manage my work – which of course is focused on helping […]

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The Voice of Your Blog

Should instantly communicate with your target audience. This voice of your blog is more than the words.  It also includes the look and feel of your blog, which means that what you include and what you exclude are equally relevant. And then there is that subtle quality of who you are that keeps readers coming […]

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Is Social Media a Left or Right Brain Activity?

You guessed correctly – it's both. Social media networking and marketing requires both creative and analytical skills.  And few of us are proficient at both.  Left brain thinkers tend to be more linear and analytical.  Right brain thinkers tend to rely on more circular methods of organization and creative solutions.  A tip to keep the […]

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7 Reasons Why Students Should Be Blogging

In a society where communication skills are arguably more important than any other, I'm wondering why there is not more emphasis on encouraging high school and college students to blog.  Last year I was a guest speaker to a Marketing and IT class at my alma mater, Miami University.  I was surprised that not even […]

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Are You A Social Media Link Phobe?

As more of us embrace social media networking – we learn that you are what you link – and who you link to.  And certainly how you link has become an art form of its own. Today I was reading an insightful post on Mashable by Greg Ferenstein about how the news on college campuses […]

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A Typepad Blog Resource for Smarties

It is no secret that I am an advocate for the Typepad blogging platform.  While I have many reasons for this that I plan to discuss through my ongoing Typepad vs WordPress Series, the foremost one is that when you are running a small business, your focus should be on your business, and blogging with […]

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The Bright Lights of Social Media Good

  Have you noticed how much social good is being generated as a result of social media influence?  You should, because this is telling us something about what our social media tools are best suited for, and how this powerful platform is changing the business environment.   The Business Environment You can use the social networks […]

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Typepad vs WordPress Series – Own Your Blog

  This is the first in a series of posts in which I will compare the two most favored blog platforms, Typepad and WordPress.  The purpose of this is not to crown a winner in a contest, rather to help you find the blogging platform that is right for you. One of the difficulties in […]

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A Big Social Media Mistake

Also happens to be the easiest one to fix – Inconsistency. Consistency of Effort If you study the habits of those who have been – and still are, very successful with social media, you will discover they are committed to this craft.  They have blogs that go back many years that are visible evidence of […]

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Using Social Media as Your Business Laboratory

One of the most powerful uses of social media is testing new ideas, surveying your marketplace, and otherwise experimenting with new ideas to build a knowledgebase for succeeding. As a chemistry major in college, I spent more time in the lab than I care to remember. Chemistry trials and experiments take time – hours, days, […]

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