involves the application of two skills: Attention and Intention. Attention Are you noticing any changes in the social networks? I am. I'm noticing that it is very quiet on Twitter. This may seem like an odd thing to say because the number of people using Twitter it is huge. However, unlike when it was young, […]
How to Use Google Reader with iGoogle
This post will show you how to use Google Reader to easily manage multiple subscriptions to blogs or other news sites. I have come to learn through my consulting work with small businesses that using a blog reader is not necessarily common knowledge. And having struggled with it myself, I can understand why. Like anything […]
Markets Do Not Like Heavy Hands
In fact, they will fight your heavy-handed tactics with all their might. No Take-Backs Once a condition is introduced to a market, it cannot be taken back – not easily, anyway. One example is airlines that charge for an extra piece of luggage. Passengers are discovering creative ways to resist. One innovative tactic that is […]
Blog Clues That Get You Hired or Fired
During the commentary of the NFC Championship game between the Vikings and the Saints, it was mentioned that Brett Favre's greatest gift is his ability to read defenses. He has seen so much action that he is able to identify clues less experienced quarterbacks might overlook. The readers of your blog are using their experience […]
Small Business Marketing Talk
"If I had known back then what I do now, I never would have started this business." This is a true statement, and something I used to say from time to time during the 20 years I operated my landscape contracting business. It's something you tend to say when you are experiencing one of the thousands […]
Your Favorite Social Media Channel
is the one that will yield your greatest social media ROI. Marketing Style If you have been reading this blog for the past year or so, you know I consider your blog to be the center of your social media universe. This is where you have the largest body of information that speaks favorably about […]
The Art of Blog Tags
is based on the understanding your blog serves multiple communities. I was surprised to learn through my research that there is very little written on the art of category tagging for blogs. My hope is this discussion will be both helpful, and also generate new discussions that we can all benefit from. The Science of […]
5 Tips to Keep Your Blog Fresh: A Series Inspired by 150 Posts
Variety in all of its forms will keep your blog fresh, and your audience engaged. Yesterday we covered speed as a method for getting your blog read. I suggested taking a fast food mindset to accomplish that. Before that I discussed how to create titles that build curiosity. Freshness takes all of this, and your […]
Getting Your Blog Read: 5 Tips from 150 Posts – A Series
Build each post for rapid consumption by developing a fast-food mindset. Content is not king. Speed is. Readers want to know at a glance that they can quickly consume your message. That makes the first visual impression critical. Most readers expect to read a blog post within a minute, with 90 seconds being the maximum. […]
5 Blog Title Tips from 150 Posts: A Series
Start with Curiosity Titles are essential for getting your blog read. Vary the style to keep your readers curious, but also measure the response to determine what works best. Here is what is working for me. 1. How To – This is a very effective style that should be used when you have a legitimate […]
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