Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea. If it's not happening, that idea is not ready. Move on to another. Trust yourself and the idea will come. Shorter is always better. This means titles, sentences, paragraphs, and the entire post. The more you work at […]
Why Context is King
Because it makes your content relevant to me. Fans If you can make your message about your audience, your market, your customers – however you care to describe the target of your communications, then you have a greater chance of building fans. Fans enjoy feeling like they are collaborators with you. They enjoy feeling that […]
The Highest Use of Your Blog
multiplies your ability to better serve your market. A few days ago I was talking with a new client. In our brief conversation regarding the social media strategy for his green industry business, he casually mentioned a specific concern that was the inspiration for my previous post on managing negative comments on the Web. […]
The Only Writing and Speaking Tip You Need
Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]
Social Media Community Management is Easy with New TweetDeck
What's New TweetDeck allows you to do much more than navigate Twitter. Just last week I had an audience member ask me how he can manage all of his social media communities from one application. Here is is! This recent TweetDeck V 0.33 upgrade certainly makes this application a front runner. In addition to Twitter, […]
Back-Up Your Blog
Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs. It was tough to do this because these blogs were my foray into the world of blogging. However, both were specific to my landscape business, which I sold two years ago next week. And while I extensively speak and […]
What Social Media can Learn from Television
Television and social media are two mediums that share some remarkable similarities, and at least one major difference. Looking back at the evolution of the television networks may give you some insights into where the social media networks are going, and how you can plan now for the inevitable. Free Never Lasts In the '50's […]
People and Business Systems
The right mix of these two ingredients is how you make social media work for your business. People People are arguably the main ingredient of any business. This includes your customers, employees, vendors, and other partners that help you take care of those customers. Without the right ones, it is tough to sustain a profitable […]
21 Reasons to Blog
1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web. From a social media perspective this is where I live. This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]
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Managing Negative Comments on the Web
Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings. And once in a while, you run […]
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