This is not a typical post for me. Normally, I am providing original, in-depth commentary on the human aspects of using social media for your small business. Occasionally, I will carefully explain how a piece of this technology works. And I have every intention of doing that for Google Apps in the very near future. […]
Small Business Marketing Speaker
May 11, 2010 by Jeff Korhan
Do your friends and neighbors know what you really do for a living? I’m going to suggest that they don’t. And I’ll even take that one step further to include your family. Really? Yes, REALLY! If you read some of the commentary on the social Web, or pay attention to stray comments at business networking […]
Your Blog Personality
May 10, 2010 by Jeff Korhan
Your blog has a personality that is more obvious than you may realize. While you are most likely focused on the words you use, there are subtle indications that come through from how you say it. Let's take a look at my blog to give you an idea of how this works. Titles, Headings, […]
You Are the Reason I Am Here
May 9, 2010 by Jeff Korhan
When I shared my thoughts yesterday on why I don't have a Facebook Fan page for my business, there was one insight in particular that resonated with more than a few of you. Here is exactly what I said: When you take our unique personalities – what serves to engage us with other like-minded people, […]
Why I Don't Have a Facebook Fan Page
May 8, 2010 by Jeff Korhan
Many of you have asked me why I don't have a Facebook Fan Page for my business? It is an excellent question that deserves a thoughtful response. Here are a few reasons that immediately come to mind. Strategy The focus of my content generation for the social Web is jeffkorhan.com – this blog. This is […]
Good News for Bloggers
May 5, 2010 by Jeff Korhan
Today Google introduced some changes to how it presents you with search results. If you are a blogger, you will be especially interested in the option to select NEWS and BLOGS. (Click Image to Enlarge) What this means for those of us that have invested hundreds or even thousands or hours into our blogs is […]
Small Business Marketing Talk – #5
May 4, 2010 by Jeff Korhan
This week Small Business Marketing Talk will discuss how social media can help you improve your business in some subtle ways that that will nevertheless make a big difference moving forward. Dr Bill Dean and I met about fifteen years ago while attending a conference that focused on number of disciplines that share a common […]
Marketing Trends on the New Social Web
April 29, 2010 by Jeff Korhan
It is truly amazing how quickly the social Web is changing – and how that is changing the business of Web marketing. Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts. Here are some of the recent trends I'm noticing. […]
Win an Advance Copy of Delivering Happiness: The Zappos Story
April 28, 2010 by Jeff Korhan
As promised in an earlier post on Delivering Happiness, the new book by Zappos CEO Tony Hsieh, it is time to give away a free copy. What You Need to Do Just leave a comment and let me know what you enjoy about this blog. What have you learned that has made a difference for […]
Facebook LIKE is Like an Open Book
April 24, 2010 by Jeff Korhan
If you thought social media was making your life an open book, you had better fasten your seat belt because Facebook’s new features are guaranteed to take all of this ahead a full quantum leap. What I am talking about is the new Facebook LIKE button that you may be already seeing. It seems very […]
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