Navigating Facebook’s many features more efficiently with hot-keys can save you great deal of time, while also helping you to consume more content that you may otherwise be ignoring. Hotkeys are especially valuable if you are using Facebook for messaging for practical business purposes
RSS Readers – The Most Valuable Tool You Don't Use
March 17, 2011 by Jeff Korhan
One of the most valuable tools available to you for staying on top of news that is relevant to your industry and small business is the RSS news reader – a free Web-based tool that allows you to subscribe to and manage blog content, as well as other real-time news such as your Google alerts.
Why Authenticity Pays and How to Do It
March 16, 2011 by Jeff Korhan
Authenticity brings out of you the personal qualities that others can identify with. To get there, a good approach is to get over the need to be liked and just have a conversation that comes from the heart. That’s what creates alignment that leads to new business deals.
Hyperlocal and Your Small Business
March 7, 2011 by Jeff Korhan
Location and real-time social search promise to be the two most relevant criteria for engaging with most small businesses. Consumers want to know what is happening now as it pertains to their current location, and hyperlocal search applications such as Fwix are bringing that content to their mobile devices.
Ditto is Future-Based Networking
March 3, 2011 by Jeff Korhan
What do you want to do? Ditto is a geo-location app that will be change the check-in and recommendation game to make it more practical and useful for regular small business folks like you and me.
How You Can Grow Your Business with QR Codes
February 28, 2011 by Jeff Korhan
Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
Dust Off Your Google Profile
February 21, 2011 by Jeff Korhan
Your Google Profile is essentially your base camp – your home in regards to assembling your social graph for Google search – especially the real-time and social search that Google is now intensely focused on.
Facebook Page Upgrades for Personalization
February 20, 2011 by Jeff Korhan
The new Facebook page changes that will be effective March 1st are clearly designed to blur the lines between your personal and professional presence on Facebook. This will lead to more customer engagement and business opportunities with small businesses that personalize their Facebook page.
Pulse is Your Digital Magazine Reader
February 16, 2011 by Jeff Korhan
Pulse delivers news with a rich manner of presentation that has a magazine quality to it. The day will come when the majority of Web content will be consumed on mobile devices. One way to get familiar with what will work best for your small business is to study how services like Pulse deliver content – and how it is being done well.
Using Social Networks to Build Sustainable Value
February 15, 2011 by Jeff Korhan
Give your social networks priority for business communications. Share as much as you can to build your value, to enhance the value of your message through sharing, and to contribute to the value of the overall network.
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