Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]
Intentional Engagement is Your Responsibility
July 28, 2011 by Jeff Korhan
The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers. For the most part, that’s why […]
Google Sees a Web of People
July 22, 2011 by Jeff Korhan
Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
Start with Listening to Your Customers
July 19, 2011 by Jeff Korhan
Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever. So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing. Traditional marketing is push marketing – something along the lines of buy my stuff […]
Will Google+ Be an Email Killer?
July 18, 2011 by Jeff Korhan
What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you […]
Google+ and The Power of Interaction
July 8, 2011 by Jeff Korhan
Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Wajam is Social Search
July 5, 2011 by Jeff Korhan
Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]
Blekko Search Slashes Out the Best Content
June 21, 2011 by Jeff Korhan
Have you searched the web for too long already and still cannot find what you are looking for? If so, upstart search engine Blekko may do the trick. Blekko uses slashtags to get the job done. These are tags that eliminate spammy results to bring you the most relevant content. There Are Lots of Search Engines […]
Klout is Influence
June 14, 2011 by Jeff Korhan
In the early days of modern civilization (before the Internet) – there was an expression that it’s not what you know but who you know. Back then, information, power, and therefore influence, were localized. If you were in-the-know, you had influence. And that influence could be wielded to accomplish objectives. Information is now readily available […]
How To Make Your Marketing Memorable
June 8, 2011 by Jeff Korhan
To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. It’s […]
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