What You Should Already Know About Social Media

February 13, 2011 by

You have been hearing enough about social media that you intuitively know it is finally time to do something about it. Nevertheless, and lets be honest, you still struggle with the fact that you don’t really want to do this. You are either afraid of the technology or the perceived time commitment.

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Facebook Pic Management with Pick & Zip

February 9, 2011 by

Nearly everyone is quick to post images to Facebook, so it is logical to go there for the most up-to-date photos that you may wish to download to your photo libraries. Pick & Zip is a service that allows you to easily accomplish that.

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A Versatile QR Code Generator

February 1, 2011 by

Kerem Erkan is an enhanced QR code generator that allows you to create QR and other 2d codes for purposes that range from linking to Web urls, sending an email, creating a vCard or Google Map, and most recently added – creating a code that not only links to your Twitter address, but also embeds your Twitter avatar or image within it.

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Are Your Core Values Evident in Your Social Media Marketing?

January 30, 2011 by

Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.

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What Your Business Needs to Know About Social Graphs

January 27, 2011 by

Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them. This context tells a great deal about you – who you are, and by associations and comparisons, who you are not. All of this is going to take the accuracy of search to breathtaking levels.

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The Value of Digital Content Marketing Assets for Small Businesses

January 24, 2011 by

If you are actively blogging, you too are building a digital asset that creates significant value for you and your company. For one thing, it opens doors. Your earned credibility makes you a player in your industry, and that also means the best projects and resources will seek you out.

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Apple’s iPad Business to Exceed Mac Business in 2011

January 18, 2011 by

Venerable tech blog TechCrunch reported today that the iPad business is already a bigger business than Apple’s portable computer business. So if you have something to say, you need to start blogging, because the RSS technology that feeds your blog content to the inboxes and readers of your targeted audience is readily transferrable to mobile apps.

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The Web is Central

January 16, 2011 by

Your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe. We are all one click from our next customer or opportunity. All you have to do is get in the game.

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A Practical Small Business Use of 2D Codes

January 13, 2011 by

If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.

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Settling In with Social Media

January 10, 2011 by

The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.

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